The Trade Desk Inc. (TTD), Interview with Jeff Green, CEO

Watch the CEO Signature Series interview with Jeff Green, Founder and Chief Executive Officer of The Trade Desk Inc. (TTD).

Jeff Green, CEOJeff Green, CEO

CEO Bio:
Jeff Green is founder and CEO of The Trade Desk, Inc., a demand-side platform that powers the desks of the world’s most advanced buyers in online advertising. In 2015, Ernst & Young named Jeff and cofounder Dave Pickles Entrepreneurs of the Year in the Greater Los Angeles region.

Green built The Trade Desk as second-generation demand-side platform, positioning it at the center of online advertising’s trading future by offering efficient, transparent technology. Since its inception in 2009, the company has grown on pace with the now-$4B RTB industry, having been included as an alpha partner in Facebook’s launch of the Facebook Exchange, and having been recently being named one of OnMedia’s “35 [Private Companies] to Watch.” By focusing on the technology of the buy-side, Green has shaped The Trade Desk into one of the fastest growing companies in ad tech. He was recently named a finalist for the Ernst & Young 2013 Entrepreneur of the Year award for Greater Los Angeles and was named to the Pacific Coast Business Times’ “40 Under 40″ in 2013.

Prior to The Trade Desk, Green founded AdECN, which he built in 2004 as the world’s first online advertising exchange. As COO, he led all strategy, product, and business development. AdECN was acquired by the Microsoft Corporation within three years of launch. At Microsoft, Green not only oversaw the AdECN exchange business, but also all reseller and channel partner business. Additionally, he advised the all-up strategy for the Online Services Division. In 2009, Green left to launch The Trade Desk.

Green has also played a leadership role in the ad tech industry, having served on the Networks and Exchanges Quality Assurance Guidelines Committee for the Internet Advertising Bureau (IAB) from 2011-2012. Green led working groups that established rules and best practices for acquiring inventory, and set data transaction standards.

In addition to his role leading The Trade Desk, Green serves on the boards of Falk Technologies and IncreaseOnline, global advertising technology companies based in Europe. Green has also served as an advisor to a series of companies including AppNexus, a technology platform based in New York City, and SiteWit, an SMB search engine marketing firm.

Company Description:
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across the United States, Europe, and Asia.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Investing Ideas
Referenced Symbols: TTD

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