Long-term investing in high-quality companies with preeminent
brands is a simple strategy which stacks the chips in favor of the
individual investor. This approach relies on identifying the best
companies and brands in the world and then betting that over the
long-term, the value of these businesses will increase.
Although this strategy isn't foolproof, it does mitigate the
vast majority of mistakes that most individual investors make.
Namely, it eliminates market-timing, chasing fads or hot sectors,
and betting on speculative, low-quality investments. The following
slideshow highlights the top 10 brands of 2012. Ideally, investors
following the above approach would have purchased these stocks
years ago as their brand star began to rise.
The brand data used is primarily from
. Additional sourcing is from
Not surprisingly, the world's largest company tops the list of
2012's top brands. According to brandirectory.com, Apple's brand is
worth an incredible $70.65 billion. Interbrand.com, which ranks
Apple as the world's second most valuable brand in 2012 behind
), values the Apple brand at over $76 billion.
Even more impressive, however, is the growth that the Apple
brand has experienced over the last year. According to
brandirectory.com, the value of the brand has increased 139 percent
in 2012 versus the year ago period. Over the last year, the stock
has surged almost 26 percent and the company currently sports a
market capitalization of more than $479 billion.
Checking in at number two on the list is internet search leader
Google. Since the turn of the century, the corporate landscape has
been completely redefined by the rise of fast-growing tech
companies and Google is probably the greatest success story of all.
It is hard to imagine that the Mountain View, California-based
company only went public in 2004.
During that time, the stock has climbed around 546 percent,
including better than 8 percent in 2012. Currently,
brandirectory.com estimates that the Google brand is worth roughly
$47.5 billion and that its value has increased by around 7 percent
during the last year.
The number three company on our list is another technology
behemoth, Microsoft. The outfit that Bill Gates founded currently
has a market capitalization of over $223 billion and a brand
valuation of almost $46 billion. Year over year, the company's
brand has increased in value by an estimated 7 percent while the
stock has added a little better than 2 percent in 2012.
While Microsoft has lost some of its growth-stock luster over
the last decade, the company remains one of the most recognized in
the world and the shares offer a dividend yield well in excess of 3
percent at current levels.
This blue-chip company has the fourth most valuable brand in the
world according to estimates from brandirectory.com. Warren
Buffett, who has traditionally shunned tech stocks, is a recent
investor and the shares are up a little over 3 percent in 2012. The
brand is valued at $39 billion, representing a gain of more than 8
percent versus 2011.
Interbrand.com also ranks IBM extremely high in its table of
2012's top brands. The site puts IBM in the number three spot ahead
of both Google and Microsoft with a total vale of $75.5
This is hardly a surprising name to see on this list. The
world's top retailer ranks fifth in terms of brand value according
to brandirectory.com. Last year, Wal-Mart was the ranked as the
third most valuable brand in the world. Although it has fallen in
the rankings, the estimated value of the Wal-Mart brand rose almost
6 percent as compared to 2011.
Year-to-date, Wal-Mart has been among the top performing Dow
stocks with a gain of more than 13 percent. At current levels, the
company has a market capitalization of $226 billion and the stock
is yielding a healthy 2.30 percent.
This South Korean company is the first international corporation
to make the list of 2012's top brands. Samsung is a manufacturer of
consumer electronics on a global basis. The stock trades on the
Korean stock exchange and it is the only company included in this
listing that does not have shares trading on an American
According to brandirectory.com, the Samsung brand is worth an
estimated $38.2 billion and has made a major jump in 2012, adding
almost 78 percent to its value versus 2011. Samsung also jumped
from the 18th spot all the way up to the 6th spot in the brand
tables. This is definitely a company to watch in 2013.
Interbrand.com ranked Samsung as the 9th most valuable in the
world with a value of $32.9 billion.
General Electric (NYSE:
This company had a harder time than most during the financial
crisis, but the iconic American conglomerate has been making steady
gains in recent years. The stock is up a very respectable 14
percent in 2012 and the General Electric brand continues to be
among the world's most valuable.
Brandirectory.com ranks GE as the 7th most valuable brand in the
world with a valuation of $33 billion. This represents growth of
almost 9 percent versus 2011. Interbrand.com also ranks the company
very high as GE placed 6th in its table with a valuation of almost
Although interbrand.com ranks Coca-Cola as the most valuable
brand in the world, ahead of Apple, brandirectory.com's estimates
only put it in 8th place. Nevertheless, this represents a jump of 8
spots versus last year when it ranked as the 16th most valuable
brand in the world.
Currently, Coca-Cola's brand valuation is $31 billion which
represents year over year growth of more than 20 percent.
The stock has risen a little less than 3 percent in 2012 and
over the last decade KO is up better than 65 percent. In addition
to safety and the likelihood of capital gains, Coca-Cola shares are
yielding nearly 3 percent at current levels.
This United Kingdom-based company's stock trades as an ADR on
the NASDAQ Stock Market. Long a favorite name of value investors,
Vodafone shares have not had a good 2012, losing almost 11
On a year over year basis, the value of the brand has also
declined according to brandirectory.com -- but not by much.
Currently, Vodafone's brand has an estimated value of roughly $30
billion, or around 2 percent less than in 2011 when it was ranked
as the fifth most valuable brand in the world.
This amazing company jumped 22 spots in the 2012 brand tables
and currently has a brand valuation of around $28.7 billion. While
the stock trades at a nosebleed valuation, the value of both the
shares and the brand have continued to defy gravity in recent
years. According to brandirectory.com, the value of the Amazon.com
brand grew by more than 61 percent in 2012. During the same time,
the stock is up almost 42 percent.
Although the company has gotten quite large with a market
capitalization of $111 billion, AMZN continues to be a high-octane
stock market performer. Over the last 5 years, shares have climbed
160 percent and in 10 years' time it is up an incredible 1,200
No matter how you measure it, this is one of the most exciting
companies in the world today and one to watch in 2013.
(c) 2012 Benzinga.com. Benzinga does not provide investment advice.
All rights reserved.
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