Is there a
Yes -- and I mean that in an entirely affectionate way.
Nintendo fans tend to be a fiercely loyal bunch, built on an
attachment to the company's highly imaginative franchises like
If you don't believe me, check out the comments on
this negative Nintendo article
I wrote back on June 13.
And then read the comments on
my June 27 flip-flop
Big difference, huh?
But think about this fact: The Nintendo audience was fractured
) heyday back in the Sony PlayStation 1 and 2 days. It came back
with a vengeance during the Nintendo Wii/DS era, but seemed to die
down as sales slowed, and as its follow-ups -- the Wii U and 3DS --
So the people who have stuck by Nintendo through all these ups and
downs are some serious diehards, and they're quick to defend the
And now, it looks like that crew is getting their day in the sun as
sales of the 3DS are going through the roof.
I walked through the initial signs of the boom on June 27:
During the E3 conference earlier in June, Nintendo said that
the release of the best-selling and critically acclaimed
Animal Crossing: New Leaf
boosted US 3DS sales by four times versus the prior week, and
also set a new digital sales record for the company.
VGChartz, which provides estimates of video-game hardware
andsoftware sales, estimated that global 3DS sales were 124K for
the week ending June 8, spiking to 265K the next week. In the US,
sales went from to 31K to 97K. That's a threefold increase, which
isn't all that far off from Nintendo's comments.
I followed up with this chart yesterday, which showed
VGChartz's weekly 3DS sales estimates
Which brings us to today's news about NPD's release of June US
video game sales estimates.
NPD said that 225,000 3DS units were sold in the US, up 42% year
over year, driven by the blockbuster
Animal Crossing: New Leaf
, which moved 505,000 units. Total software unit sales were up
nearly 105%, as
was complemented by ongoing strength in
Donkey Kong Country Returns 3D
Luigi's Mansion: Dark Moon.
In a press release, Nintendo said that over the first six months of
2013 -- remember, this time period includes a weak start to the
year -- Nintendo sold 3.6 million first-party games (meaning
Nintendo properties). That's an 85% year-over-year increase.
Additionally, Nintendo said that
was tracking strongly in July, which could mean yet another great
month, which flows into August, which has another likely big seller
Mario & Luigi: Dream Team
On the negative side, there wasn't any mention of Wii U sales,
though it's accepted, and thus likely priced into the stock, that
the Wii U is not selling well at all.
The big hope is that upcoming
Zelda, Donkey Kong
titles will kick the Wii U into high gear, the same way that the
3DS was boosted by its aforementioned string of hits.
But since the consensus is that the upcoming
) Xbox One and Sony PlayStation 4 are going to decimate the Wii U,
I would regard the Wii U just doing okay as a home run for the
History is indeed repeating itself.
Nintendo has been declared dead every time it's been down and out,
but with the 3DS, it's proven once again that you can never count