) is denying reports that Z10 returns are exceeding sales. The
by saying that the report is "absolutely false."
"Our data shows that return rates for BlackBerry Z10 devices
both in the U.S. and on a global basis are in line with or better
than our expectations and are consistent with return rates for
other premium smartphones in the market today," the company
Detwiler Fenton and ITG Investment Research
beg to differ
. The two firms caused a stir this week when Detwiler announced
that Z10 returns were actually higher than the number of devices
that were currently being purchased. In ITG's note, researchers
stated that Z10 sales had been "significantly weakened" after a
At the same time, a new poll showed that BlackBerry devices
among a group of more than 250 consumers surveyed between March
14 and March 26. In the poll, consumers were asked to list the
smartphones that they never plan to use.
Nearly 20 percent said that "nothing" would get them to use an
) iPhone. More than 31 percent said they would never use an
Android handset. A whopping 71 percent said they would not touch
a BlackBerry phone.
Based on the findings, it appears that consumers were asked to
"check all that apply" (or did so anyway). Either way, it is not
a positive sign for the Canadian tech giant.
Nonetheless, it is important to remember that the Internet is
more than happy to make a mountain out of a molehill. This is
evident anytime an over-hyped product fails at retail.
Whether or not BlackBerry has "failed" is not yet clear. The
Z10 is in its infancy, and BlackBerry is still at the beginning
of its attempt at a comeback. Android and iOS had several years
to promote their brands and build their fan bases before
BlackBerry 10 was released.
If nothing else, BlackBerry has already sold
one million Z10
units. An additional
were sold to an unnamed BlackBerry partner (these sales should be
added to the next earnings release).
Ovum analyst Jan Dawson recently said that before jumping to
conclusions about BlackBerry's success (good or bad), investors
"wait for the next quarter's results, which will be a much better
indicator of the long-term success or failure of the
However, while the return estimate may be written off as being
one man's opinion, it could be difficult for some to ignore the
survey results. It may have included a small number of
participants, but the results are still another black mark on the
Louis Bedigian is the Senior Tech Analyst and Features Writer
of Benzinga. You can reach him at 248-636-1322 or
firstname.lastname@example.org. Follow him
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
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