In many ways, using a tablet or smartphone at work beats a
rigid desktop computer.
The portability of mobile devices makes it easier to perform
tasks from anywhere -- the lunchroom, a co-worker's desk, at
home, even in the car. Plus, it's way more convenient to be able
to access work and personal emails, files and apps on one
A recent study showed that almost 60% of employees bring some
type of mobile device into the workplace. The act has become so
commonplace that it now has its own acronym: BYOD (bring your own
By the end of this year, the number of mobile devices (mostly
mobile phones) in the workplace is expected to reach 350 million
globally. A whopping 57% of full-time employees are already using
mobile devices for work-related tasks -- half of which is
unmonitored, unmanaged BYOD activity.
We love our toys, but mixing business with recreation presents
huge headaches for the IT workers responsible for keeping company
data secure and knowing who has which apps (and why and where).
Workers who innocently hook up devices to company networks,
download applications, access email and connect to private Wi-Fi
networks can cause major disruptions.
According to the Ponemon Institute, 6 out of 10 security
breaches were traced back to mobile devices. Attackers try to
pick on the easiest targets first, which is why Apple and Google
have to be constantly on the lookout for malware infecting their
Businesses must have policies and security measures in place
to protect their data. In 2009, the U.S. government enacted the
Health Information Technology for Clinical Health
, which requires health care companies to notify patients if they
have had their health records compromised. Similar acts were also
put in place in the financial industry.
Companies of all shapes and sizes need to protect themselves
with a mobile device management (
) policy when users are allowed to bring and use their own
devices. It's no surprise that the MDM market is expected to
reach $120 billion by 2017 with a compound annual growth rate of
is positioned to capture a nice chunk of that market.
Recognizing that the BYOD trend is also significantly
affecting where people work and how offices will take shape in
the future, Citrix has coined the term "mobile workstyles" and
that "work should be something people do, not a place people
A recent survey conducted by Citrix among 1,900 senior IT
staff in 19 countries showed that their wants, needs and desires
are certainly aligned with these frontline executives.
• Five of every six respondents (83%) said they had no
problems with implementing a BYOD policy to manage mobility in
• More than half (55%) said they now actively accommodate and
encourage the use of personal mobile devices for work
• Respondents ranked the biggest benefits of BYOD as greater
flexibility (65%) and productivity (62%), reduced commuting time
(61%) and enhanced work/life balance (55%).
• More than three-quarters of respondents (76%) were happy to
reimburse employees to some degree for their devices.
• Four out of five enterprises (80%) that have BYOD in place
said they have derived cost benefits.
Around the globe, businesses are expected to continue to
embrace BYOD: An estimated 25% of companies already do, and that
figure could climb to 83% by 2016.
Citrix has adopted a broad range of strategies that allow
organizations to customize their MDM solutions. According to
market research firm Gartner, the level of integration and the
potential for application diversification offered by Citrix is
"carving out a unique space for itself among other solution
The Santa Clara, Calif.-based company acquired Zenprise back
in January and established XenMobile, integrating the brand with
a number of other solutions, including data sharing, mobile and
Web application management, network management, and desktop and
Although Zenprise saw significant growth in 2012, it struggled
compared to its competitors. However, Gartner expects accelerated
growth and user awareness next year, and it projects Citrix as a
market leader, along with privately owned AirWatch and
In 2014, revenue from MDM licensing is expected to grow to
$1.6 billion from $784 million two years ago, according to
Gartner. Citrix posted revenue last year of $2.6 billion. During
its most recent quarter, total operating expenses grew in line
with total net revenues as both were up 11% relative to the
After falling 19% over the past month, Citrix is considered by
many analysts to be a bargain at its current price of around $56
a share. I agree, and I share their expectations of a bull market
in Citrix's future.
Risks to Consider:
The stock may see additional volatility as the global economy
smooths out. There is the chance that companies won't adopt BYOD
practices as quickly as expected.
Action to Take -->
With a strong MDM pipeline and a continued focus on solutions for
a growing BYOD trend, Citrix is well positioned heading into
2014. While filling a niche in the industry, it is a good choice
for a well-diversified portfolio at less than $56 a share.
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