By PR Newswire, March 04, 2013, 01:37:00 PM EDT
Data-Driven Marketing Expert Lisa Arthur to Speak About Improving the Customer Experience
Indianapolis, IN - As market power shifts increasingly to customers, marketing is undergoing a profound change. In particular, customer communities are becoming the great disrupter, fueling much deeper customer engagement while at the same time creating robust customer advocacy. Building on 25 years of marketing experience at Aprimo, Oracle and other firms, Lisa Arthur, award winning Chief Marketing Officer at Teradata Applications (formerly Aprimo), will present at the 2013 Summit on Customer Engagement, hosted by the Customer Reference Forum®, March 4-6.
(Logo: http://photos.prnewswire.com/prnh/20120412/CL86658LOGO )
|
WHERE
|
2013 Summit on Customer Engagement
|
|
Sofitel Hotel, Redwood City, CA
|
|
|
|
WHO
|
Lisa Arthur, CMO, Teradata Applications
|
|
"Winning The Marketing Revolution"
|
|
Remarks: Tuesday, March 5, at 10:15 a.m. PDT
|
|
Interviews: By arrangement. See Media Contact.
|
BACKGROUND: Founded by Bill Lee in 2005, Customer Reference Forum® (CRF) is the oldest and largest community of customer reference and advocacy professionals in the world, now numbering more than 2,500 customer professionals on five continents. CRF provides events, research, educational services and workshops. CRF's annual conference, the Summit on Customer Engagement, attracts many of the top corporations in the world—from Global 50 enterprise firms to exciting, rapid growth startups—to share research, thought leadership and best practices in the increasingly vital field of customer advocacy and experience.
Author of The Hidden Wealth of Customers (Harvard Business Review Press, 2012) and a regular contributor to HBR's Blog Network, Bill Lee is among the most respected authorities in the world on the subject of customer advocacy and engagement.
AboutTeradata
Teradata Corporation (NYSE:TDC) is a global leader in analytic data platforms, applications and services that empower organizations to make the best decision possible for competitive advantage. Teradata's market-leading Integrated Marketing Management (IMM) solutions advance the productivity and performance of marketing organizations through a data-driven approach that simplifies the complexity of today's rapidly changing marketing environment. To learn more about Teradata applications, visit teradata.com.
Get to know Teradata:
Twitter: https://twitter.com/teradatanews
Facebook: http://www.facebook.com/Teradata
YouTube: http://www.youtube.com/user/teradata
LinkedIn: http://www.linkedin.com/company/teradata/products
Teradata is a trademark or registered trademark of Teradata Corporation in the United States and other countries.
/PRNewswire/ -- March 4, 2013/
SOURCE Teradata Corporation