) shares rose again last week as the company signed on an
important brand and also took measures against illegal firearm
Facebook Inks Ad Deal with Mondelez
Digital advertising could be entering a new era considering
that a company like
) has now tried and tested its effectiveness.
In September last year, Mondelez found that advertising on
Facebook resulted in better ROIs than TV. Its Facebook
advertising campaigns last year led to significantly higher
sales, which had the company change its approach to digital
advertising. Mondelez appears to have inked a close partnership
with Facebook spanning 52 countries including the U.S., U.K.,
France, Spain, Brazil, India and the Middle East. It also hinted
at preferential rates depending on ad volumes.
Mondelez is also exploring possibilities with
), using trending data on Twitter to create an "Oreo Trending
Vending Machine" using the Twitter hashtag #eatthetweet. The
vending machine will be seen at the South by Southwest festival
Yahoo Wants More Personal Data
A few years back,
) had opened up its services, such as mail, Flickr and News to
) and Facebook users even when they didn't have a Yahoo account.
Yahoo has now decided against this practice, requiring such users
to create a Yahoo ID if they wanted access to Yahoo services.
It's true that Yahoo services have been undergoing many changes
that have made them more popular. The growing engagement on Yahoo
properties is testimony of this fact. So Yahoo may not lose a
whole lot of users because of this decision.
On the other hand, it does have something to gain. If more
users create Yahoo accounts and use these IDs to access Yahoo
services, Yahoo will be able to collect more data on them, which
will enable it to serve ads more effectively. In the
not-too-distant future, it could also open its login mechanisms
to third-party developers, allowing users to log in to other
sites with their Yahoo IDs. This is what Google, Facebook and
several other sites are already doing in order to collect
additional data about user preferences and behavior.
So the decision has the potential to provide a more
personalized experience to users and at the same time generate
addition revenues for Yahoo.
Apple Leads in the U.S./Gaining in Emerging
The recent comScore report for the three-month period ending
Jan 2014 shows
) as the market leader with 41.6% market share. This was up by a
percentage point from the three-month period ending Oct 2013.
Samsung gained 1.3 percentage points, but remained well behind
Apple at 26.7%. Samsung's growth is just slightly ahead of
Apple's although its market share is significantly lower. Rapidly
gaining additional market share, especially at Apple's expense
seems unlikely at this point.
A recent post on CNN Money mentions a number of surveys in
both developed and emerging markets. According to the survey of
4,505 people in five emerging markets, Apple's smartphones are
more coveted as the next device they hoped to buy. The survey
shows that 32% on average wanted a iPhone as their next device,
while 29% wanted a Samsung phone.
The difference was highest in China where 42% wanted iPhones.
Apple may have a very small share of these markets at present,
but demand appears strong and is likely to drive up market share
Last 6 Months
Other stories you may have missed
Samsung Wins Consolation Prize
: Judge Lucy Koh has ruled in a California court that Samsung
need not withdraw the 23 older-model smartphones and tablets that
infringed on Apple patents. The Judge said that she was not
convinced that the infringing patents were responsible for
driving consumer demand. Samsung currently owes Apple $930
million in damages for various patent infringements.
Facebook Takes Measures Against Illegal Firearms
Intel Getting Serious About Wearables
Roku Dongle Challenges Google Chromecast
: Roku has announced a dongle that looks and works similar to
Google's Chromecast. The device, which will ship next month, is
priced at $50, slightly higher than the Chromecast's $35. But
this should not be too much of a deterrent to adoption, since
Roku offers 1,200 apps compared to the Chromecast's 14.
Google Also Interested in Real Estate Market
: Google's investment arm Google Capital has spent $50 million to
pick up a 4% stake in Action.com, the largest U.S. online real
estate auction firm. The company uses auction technology similar
to that of eBay's that could disrupt the market for online
property agents such as Zillow and Trulia. Notably, Google
Capital was able to inject a representative on Auction.com's
Amazon Could Add Music Streaming to Prime
: Prime subscribers could have reason for cheer, as there are
rumors that the company will soon start a music streaming
service. Details are limited at this stage but it appears that
executives are talking money with record labels. Prime
subscribers weren't too thrilled when
) raised fees, but a free music service included in the annual
$79 fee (compared to rival service Spotify's $7.99 a month) is
not a bad deal at all.
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