The World Wide Web Is 20 Today
On April 30, 1993, the European Organization for Nuclear Research,
known commonly as CERN (the same CERN behind the Large Hadron
Collider), made the software required to run a Web server free and
open to anyone. Along with that software, CERN published a basic
browser and library of code, handing over the technology behind the
Internet to the public. The free and open World Wide Web we know
today was born from that offering.
The man behind the release to the public was Tim Berners-Lee, a
CERN physicist who invented the World Wide Web in 1989, for the
purpose of information sharing between scientists in universities
and institutions across the world.
To commemorate the occasion, and as part of a larger effort to
preserve Internet artifacts, CERN has published its original
website (the first ever) with its original URL. You can see the
Nielsen Ratings Will Finally Include Online
) and Hulu have driven millions of views from network and cable TV
to the screens of their computers, yet
), the New York-based, global information measurement company, has
only just now decided to include online viewers in its ratings.
Though it seems like an obvious move, the company should have made
years ago, many factors have limited Nielsen's ability to measure
Internet viewership. Unlike with standard TV, the company has no
way to track for how long viewers watch a given show, a major
consideration of advertisers.
Nielsen's pilot program is called "Nielsen Digital Program Ratings"
and major broadcast networks like
), and Univision have enrolled, as well as cable networks
(DISCA) and A&E. The pilot program will run May through July.
In addition, the company announced in December a program called
"Nielsen Twitter TV Rating," which is intended to deliver "a
syndicated-standard metric around the reach of the TV conversation
on Twitter." That service will be available for the fall 2013 TV
season, according to Nielsen.
Apple's Bonds Have Attracted $50 Billion in Orders
Apple began selling three-year and five-year fixed and
floating-rate bonds, in addition to 10-year and 30-year fixed-rate
(DB). The company has already received $50 billion worth of orders
for its debt sale. Despite the overwhelming demand for the bonds,
Apple expects to sell between $15 billion and $16 billion worth of
debt through the bonds, as part of its long-term plan to return
$100 billion to shareholders. It seems David Einhorn's activist
efforts have inspired action at Apple.
Yahoo Doubles Maternity Leave
After drawing flak for restricting her employees from working from
(YHOO) CEO Marissa Mayer has granted a major perk to her employees:
She has doubled maternity leave for women -- and also for men. New
mothers at Yahoo can now take 16 weeks of maternity leave, and
fathers can take up to eight weeks. Today's news puts Yahoo closer
to other major tech companies in terms of maternity leave:
(GOOG) allows 22 weeks for women and seven for men;
(FB) allows four months of paid leave for both men and women.
The no-working-from-home rule stirred the most conversation and
backlash, but Mayer has also been responsible for several employee
perks since she took the CEO job in July 2012. Some of the perks,
including free food and regular town hall meetings for employees,
have helped Yahoo catch up with its Silicon Valley competitors in
terms of attracting top talent. Mayer has claimed that the number
of job applications to Yahoo has almost doubled year-over-year.
Canceled Soaps Return... on Hulu and iTunes
In 2011, ABC canceled two of its longest running and most popular
All My Children
One Life to Live
. And now, two years after the privately held production company
Prospect Park bought rights to both shows, new episodes have
debuted on Hulu and iTunes. One of the holdups for the new seasons
was a $25 million lawsuit that Prospect Park filed against ABC,
accusing the network of undermining the new series by using
characters from the two soaps on
, which still airs on ABC.
Prospect Park has cut the shows production budget from $175,000 to
$80,000, primarily owing to the cut from an hour to a half hour
Both shows premiered on Monday and are amongst Hulu's most popular
shows for the week (the company doesn't release specific streaming
data for its shows). If Hulu, iTunes, and Netflix can prove the
resurrection of canceled network and cable show is good business
(Netflix is bringing back the sensational
in late May), we can expect to see the move from TV to Internet
exclusive happen more and more often.
Full Disclosure: The author currently has a small, non-speaking
All My Children.
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