TBWA Worldwide, a global advertising network of
Omnicom Group Inc
), was recently appointed as speciality retailer
) global strategic and creative agency partner.
Sotheby's is dedicated to serve clients globally in the fields of
art sales and auctions. Apart from its core business, Sotheby's
also provides branded private gallery sales, art-related financing,
retail wine and diamonds and global education offerings. TBWALondon
will handle the creative responsibilities for the auction house,
the brand campaign as well as marketing and advertising activities
An impressive agency with an outstanding creative team and
entrepreneurial skills is likely to benefit Sotheby's in the long
term. The collaboration is expected to be mutually beneficial for
both companies. While TWBA adds one of the world's oldest
continuing and most reputed companies to its clientele, Sotheby's
will be able to expand its business across the globe and take it to
the next generation of collectors.
TBWA has been expanding its client base globally through
acquisitions. Earlier in May 2014, TBWA announced the acquisition
of an independent German advertising agency ??? Heimat ??? for an
undisclosed amount. This acquisition enhanced its portfolio with
creative products and long-term relationships with national and
Omnicom, the parent company, is one of the largest advertising,
marketing and corporate communications companies in the world. On
the operational front, Omnicom offers cost-effective marketing
services in the field of advertising, which are expected to improve
margins going forward. The company intends to strengthen its
business by expanding its client base globally through acquisition
of complementary companies. The company's geographically
diversified business mix continues to benefit from growing demand
in developing regions like Asia-Pacific, Latin America and
Omnicom currently has a Zacks Rank #3 (Hold). Other stocks that
look promising and are worth considering in the industry include
), both carrying a Zacks Rank #2 (Buy).
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