As part of its efforts to expand the store base,
), the operator of general merchandise and food discount stores
in the United States announced plans to open yet another store in
The company is strengthening its position in regions where it
enjoys a stronghold. The new 135,000 square feet store will be
Target's third in the region and is slated to open in July 2014.
Moreover, it would hire around 200 employees.
The expansion of its store base facilitates the company to
effectively penetrate into its desired markets and gain a
competitive advantage over its peers.
Alongside, Target plans to sustain its remodeling program at
existing general merchandise locations by the addition of an
expanded food section along with a greater assortment of dry
dairy and frozen items, improved store layout and enhancement of
in-store shopping experience across departments such as apparel,
home, beauty, shoes and baby.
Further, the company is seeking promising expansion
opportunities in international markets such as Canada and Latin
America and has introduced smaller-format stores called
CityTarget, similar to that of its biggest rival,
Wal-Mart Stores Inc
Target also announced its year-round price matching policy
with the aim of offering its patrons the facility to match the
prices being offered by online retail giants.
The company will match prices with
) Amazon.com, Wal-Mart's Walmart.com,
Best Buy Co. Inc
) BestBuy.com, and Toysrus.com. Target believes that its price
matching policy coupled with the REDcard reward program would
provide it an edge over its competitors.
Currently, this Zacks Rank #4 (Sell) company operates through
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