The beauty industry is growing by leaps and bounds, and
) intends to leave no stone unturned to capitalize on this
booming market. This general merchandise and food discount stores
operator extended its Beauty Concierge program to 95 outlets,
covering the San Francisco Bay region, Dallas-Fort Worth, New
Jersey and New York.
All stores adopting the program have hired a professionally
trained Target Beauty Concierge. These professionals cater to
customers' beauty-related queries, providing them with relevant
information regarding beauty care products available at the
The program was initiated in Chicago last year, and has been
extended to selective outlets in Los Angeles, Washington D.C.,
Baltimore and other outlets in Chicago. Due to this expansion,
the program can now be accessed at 300 stores across the U.S.,
reflecting its success.
Of late, Target has been focusing on the beauty industry. This
is evident from its acquisition of DermStore Beauty Group.
DermStore, an online beauty retailer, is expected to strengthen
Target's footprint in this segment by enhancing its portfolio of
Going forward, this Zacks Rank #3 (Hold) stock intends to
focus on its core businesses. The company plans to sustain its
remodeling program at existing general merchandise locations by
the addition of an expanded food section along with a greater
assortment of dry dairy and frozen items, improved store layout
and enhancement of in-store shopping experience across
departments such as apparel, home, beauty, shoes and baby.
Moreover, Target had announced its year-round price matching
policy with the aim of offering its patrons the facility to match
the prices offered by online retail giants. The departmental
retailer will match prices with
Wal-Mart Stores Inc.
Best Buy Co. Inc.
) BestBuy.com, and Toysrus.com. Target believes that its price
matching policy coupled with the REDcard reward program would
provide it an edge over its competitors.
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