), the operator of general merchandise and food discount stores
in the United States, announced it plans to open 2 new stores in
California, one each in Fresno and Rocklin.
The 140,000 square feet Fresno Northwest store and the 136,000
square feet Rocklin store are slated to open in Mar 2014, while
each store would hire about 180-200 employees.
The move reinforces the company's strategic initiative to
consolidate its position in regions where it generates strong
sales. Moreover, the expansion of its store base will facilitate
it to effectively penetrate into its target markets and gain a
competitive advantage over its peers.
Alongside, Target is seeking promising expansion opportunities
in international markets such as Canada and Latin America and has
introduced smaller-format stores called CityTarget, similar to
that of its biggest rival,
Wal-Mart Stores Inc
Moreover, the company plans to sustain its remodeling program
at existing general merchandise locations by the addition of an
expanded food section along with a greater assortment of dry
dairy and frozen items, improved store layout and enhancement of
in-store shopping experience across departments such as apparel,
home, beauty, shoes and baby.
Further, Target announced its year-round price matching policy
with the aim of offering its patrons the facility to match the
prices being offered by online retail giants. The company will
match prices with
) Amazon.com, Wal-Mart's Walmart.com,
Best Buy Co. Inc
) BestBuy.com, and Toysrus.com. Target believes that its price
matching policy coupled with the REDcard reward program would
provide it an edge over its competitors.
Currently, this Zacks Rank #4 (Hold) company operates through
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