Starwood Hotels & Resorts Worldwide, Inc.
) in association with the Liberty Group is set to unveil an Aloft
property in Tampa, Florida. The new property named Aloft Tampa
Downtown is slated to open for business in early 2014.
The upcoming property will be the first Aloft branded hotel in
Tampa. Strategically positioned beside Hillsborough River and the
new Tampa Riverwalk, the new hotel will be in close proximity to
Tampa's financial district, thus making it ideal for business
travelers. Aloft Tampa Downtown will feature 130 guestrooms and
4,000 square foot of meeting space along with numerous other
The Aloft Tampa Downtown will be the 5th Starwood Aloft in
Florida. Apart from the new hotel, Starwood Hotels will also
launch another Aloft branded property, Aloft Miami-Brickwell in
Florida. It is scheduled to come up in 2013.
Starwood with its lifestyle brand Aloft has set a new trend in
hotel designs. Earlier this month, the company announced the
debut of four Aloft hotels in Latin America, Aloft Panama, Aloft
Merida, Aloft Asuncion and Aloft Montevideo to strengthen its
presence in the region.
In addition to this, in 2012, the company also declared the
opening of new Aloft branded hotels in Zhengzhou Zhengdong, China
and San Jose, Costa Rica to capture new market opportunities.
Since its launch in June 2008, Aloft has opened a total of 60
Starwood Hotels competes with major hoteliers like
InterContinental Hotels Group
Hyatt Hotels Corporation
Marriott International Inc.
Starwood currently retains a Zacks #3 Rank (a short-term
'Hold' rating). We also reiterate our long-term Neutral
recommendation on the stock.
HYATT HOTELS CP (H): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
INTERCONTL HTLS (IHG): Free Stock Analysis
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