T-Mobile US Inc.
) is set to unveil the next-generation HTC One (M8) in the U.S.
with unlimited text, data and voice on its superfast 4G LTE
network. The Un-carrier plan will offer the phone without any
hidden costs or annual service contract and customers will also
not have to wait for phone upgrades.
T-Mobile's Un-carrier plan necessarily pays a major part of
the termination fees that a customer incurs on switching to its
network by violating a service contract.
The metal designed HTC One M8 is the latest smartphone from
HTC and runs on
) most modern Android offering, KitKat. The phone features a
5-inch screen and is equipped with a 2.3 GHz quad-core processor
along with an improved 5 mega pixel front facing camera.
T-Mobile, under its Un-carrier plan, is offering the
smartphone at zero down payment with 24 monthly instalments of
$26.50 dollar, totalling $636.
Verizon Communications Inc.
) and Sprint Corporation have already launched the phone at $199
under a two-year contract. However, T-Mobile customers have to
wait till April for the launch. T-Mobile might lose some devoted
HTC users to its rivals due to the deferred launch.
Nevertheless, the biggest competition for the carrier will
emanate from the Apr 11 launch of Samsung Electronic Company's
latest flagship smartphone Galaxy S5. The popularity of Samsung's
Galaxy series might impact M8's sales.
The Un-carrier plan and the recent network upgrade program
from the company provide an attractive offer to the customers,
which might spur sales. TMUS currently carries a Zacks Rank #3
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