In an effort to enrich customer experience,
Delta Airlines Inc.
) has upgraded its Economy Comfort seating in all transcontinental
flights operating from New York's John F. Kennedy Airport to Los
Angeles, San Francisco and Seattle.
Delta Economy Comfort passengers will now receive a
complementary pillow and blanket on their seats, when they board
their flight. On boarding, they will also receive sleeping kits,
which will include eye shades and ear plugs.
The frills do not just end there. Passengers will also get free
Luvo snack wraps and a complementary bottle of water during the
journey. Additionally, Luvo frozen yogurt bars will be given to
passengers as a mid-flight snack except in flights that will leave
the west coast after 9 pm.
Economy Comfort fliers on Delta's transcontinental routes
already receive early boarding privileges and seats with extra
legroom along with complementary beer, wine and spirits.
According to the U.S. Bureau of Transportation Statistics, New
York-Los Angeles is the highest revenue generating domestic route.
Traditional carriers continue to invest in customer comfort within
this lucrative route, particularly in the high-end business class
Delta has ensured that it does not fall behind in this regard.
The carrier has constantly invested in air and on ground to enhance
its customers' flying experience. Atlanta-based Delta already
provides lie-flat seats for its business elite customers for
flights operating between New York and Los Angeles and will soon
introduce a fleet of three new Boeing 757's to expand customer
comfort within all flights on the same route.
Delta continues to fight competition from
American Airlines Group Inc.
United Continental Holdings Inc.
) to expand market share within the route. Reportedly,
JetBlue Airways Corp.
) is also set to start premium transcontinental service from June
2014, thus heightening the competition.
We believe this is a strategic move by Delta to lure more
customers so that despite keeping fares unchanged, the company is
able to garner additional revenues from these routes. Notably, the
company's May 2014 operational performance was quite impressive
owing to strength in the transatlantic markets, which paves the way
for incremental opportunities within these regions going
Delta currently carries a Zacks Rank #1 (Strong Buy).
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