Survey Says iPhone 5 Demand is Sizzling

By Trefis Team,

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We noted an interesting story carried in CNNMoney, which cited a survey from Piper Jaffray on the Apple ( AAPL ) iPhone. In short, this survey concludes that the pent-up demand for the iPhone 5 is huge, which is great for Apple and could spell disaster for Research in Motion ( RIMM ) and Nokia ( NOK ) that are being dominated in the smartphone segment as their market share slides.

According to the survey of 216 mobile phone users, 29% of respondents currently own an iPhone while 64% of respondents plan to buy the iPhone as their next phone. The majority of the respondents (55%) planning to buy an iPhone are waiting for the iPhone 5 arrival. Interestingly only 6% of current iPhone users plan to switch to Droid while 42% of Android users plan to switch to iPhone.

Now this survey admits that the data comes from a small sample set in Minneapolis in "food courts, on the street, near the entrance of a baseball stadium on a game day" and so can hardly be taken as an indication of broader demand. Nonetheless, we thought it was both entertaining and a small indication of the impact that the iPhone 5 could have for Apple.

The iPhone constitutes more than 50% of our $510 price estimate for Apple's stock . We expect the iPhone 5 to launch sometime around Sept.-Oct. this year.

See our complete analysis for Apple stock here


The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

This article appears in: Investing , Investing Ideas , Stocks , US Markets
Referenced Stocks: AAPL , GOOG , MMI , NOK , RIMM

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