Leading wine and spirits distributor,
Constellation Brands Inc.
), has entered into a pact with a popular franchise in the
National Football League, Buffalo Bills, to provide a wide range
of wines and spirits to football fans in the executive suites and
premium club area at Ralph Wilson Stadium in Orchard Park, New
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Under the deal, Constellation will offer more than 15 wine and
spirits varieties to fans from its product assortments for a
period of three years. Renowned wine varieties chosen to be
offered comprise Woodbridge by Robert Mondavi, Franciscan Estate,
Ruffino, along with new brands including Primal Roots and Simply
Naked. The fans will also have access to spirits including Svedka
vodka and Black Velvet Canadian whisky.
With this contract, the company looks to boost the popularity of
its wine and spirits brands among football fans. Additionally,
the contract should help pull up the company's top line. For
Buffalo Bills, this deal happens to be an effort to gratify its
fans by making available high quality wines.
Constellation Brands is the largest wine company in the world
with a strong portfolio of premium wine brands complemented by
spirits, imported beer and other select beverage alcohol
products. The company is also a leading producer of wines in
Canada and New Zealand. This provides a competitive edge to the
company and bolsters its well-established position in the market.
Constellation Brands competes with
) and privately held E. & J. Gallo Winery and Jackson Family
Wines. Constellation Brands also encounters competition from
local and regional players in the respective countries.
We currently have a Zacks #2 Rank implying a short-term Buy
rating. However, our long-term recommendation on the stock