Sturm Ruger & Co. Inc. - Momentum

By Zacks.com May 03, 2012, 01:00:01 AM EDT

Sturm Ruger & Co Inc.  ( RGR )

Being a Texan, I can appreciate a dependable, durable and quality gun; fortunately for Sturm Ruger & Co, Texans aren't the only ones who share that sentiment.  In fact, RGR had to stop taking new orders earlier in the year just to catch up on the demand that had been building for months.

Just last month RGR announced that it had received orders for more than 1 million units in the first quarter alone,  the company noted that "despite efforts to increase production rates, the incoming order rate exceeds our capacity to rapidly fulfill these orders."  I'd say that's a good problem to have…

Many gun manufacturers have enjoyed similar demand even through the recession and beyond.  Smith & Wesson, Sturm Ruger and other have seen demand growing almost constantly since 2008, sparked by economic uncertainty and worries that Barack Obama might seek to reduce gun rights in America.  I remember hearing a talk roughly a year ago where the speaker told the audience to "buy puts and bullets." (Put options are a bet that stocks will move lower) 

Maybe the masses are heeding that advice and also purchasing firearms to put the bullets into.

Company Description & Developments
Sturm, Ruger & Co., Inc. opened for business back in 1949 with only $50,000 in financing.   The company is principally engaged in the design, manufacture, and sale of firearms and precision metal investment castings. They are the only U.S. firearms manufacturer which offers products in all four industry categories.

Firearms produced include single-shot, auto-loading, bolt-action, lever action, and muzzle-loading rifles in a range of hunting calibers and shotguns in three gauges, they also manufacture .22 caliber rimfire auto-loading pistols and centerfire semi-automatic pistols in various calibers; single and double-action, and muzzleloading revolvers.

RGR has beat the Zacks Consensus Estimate in seven of the last seven quarters; even more impressive is the fact that the strength and magnitude of those earnings are increasing (on average) along the way.  They also throw off a dividend yield of over 1.5%

Financial Profile
RGR is a small-cap (1.06 billion) company that is trading at about 20 times forward expectations for next quarter) earnings.  RGR became a Zacks Rank 1 Strong Buy on January 14th after their strong Q4 results.    

Sturm Ruger's earnings nearly doubled from the first quarter of 2011, driven by the 49% growth in sales and continuing improvement in operations and costs.

They also rolled out several new models, which were a significant contributor to sales growth as new product sales represented $40.8 million or 37% of sales in Q1 2012.

New product introductions in the first quarter of 2012 included:

  • Ruger American Rifle
  • SR22 pistol
  • 10/22 Take Down rifle 
Earnings Estimates
For Q1 2012, the Company reported net sales of $112.3 million and fully diluted earnings of 79 cents per share, compared with sales of $75.4 million and fully diluted earnings of 42 cents per share in the first quarter of 2011. Zacks consensus Estimates were for 68 cents per share.

Of the 3 analysts who cover RGR, the consensus is for the company to grow earnings by 30% in the current year (FY2012) and roughly 6% in FY2013.   RGR is expected to earn $2.70 in FY2012 according to the Zacks Consensus Estimate.

In terms of the magnitude of analyst estimate trends, we are seeing all of the consensus estimates higher than they were just 30 days ago for the current and next quarters as well as FY2012 and FY2013.    

Market Performance & Technicals
RGR's 52 week performance has been stellar.  After consolidating for several months around the $15-$16 level in late 2010, early 2011, the stock broke out in February 2011 and hasn't looked back. 

Even though it hasn't been a straight shot up from that date, the stock has maintained price over the 200 day moving average, which currently stands at $36.14, which is more than $20 away from the current stock price.   As a defensive stock, it may continue to earn support from investors even if consumer strength continues to lose steam.  Look for strong support at the $46 dollar area.

RGR has exceeded the S&P 500's performance by an astonishing 128% in the past year and almost 23% in the past 3 months.  Strong earnings and continued love from investors pushed RGR ahead of the S&P by over 7.6% in the past month alone. 

Jared A Levy is the Momentum Stock Strategist for Zacks.com. He is also the Editor in charge of the market-beating Zacks Whisper Trader Service.

 


 
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The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.


This article appears in: Investing, Investing Ideas, Stocks

Referenced Stocks: RGR



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