Corporate executives don't like to hear that their products
aren't good. They are even less willing to hear that they
flat-out suck. When the review is coming from a fellow CEO,
however, it might be wise to note the critique.
Robert Iger, Disney's (NYSE:
) chief executive, did just that when Apple (NASDAQ:
) co-founder Steve Jobs used to call him up to complain about a
In an interview with
, Iger said that Jobs would call him up and say, "Hey, Bob, I saw
the movie you just released last night, and it sucked."
Iger did not specify which films Jobs critiqued, but there are
a few suspects.
In 2003 Disney released The Haunted Mansion, an Eddie Murphy
comedy that was based on the theme park ride of the same name.
Unlike Pirates of the Caribbean (which was also based on a theme
park ride), The Haunted Mansion did not lead to box office gold.
The $75 million domestic haul was
$15 million short
of the $90 million budget, producing one of the year's biggest
flops. It is also one of the
lowest-rated Disney films
on the Internet Movie Database.
One year later Disney released Around the World in 80 Days, a
Jackie Chan comedy that cost $110 million to produce. It made
$24 million domestically
and only $72 million worldwide.
In 2005 Disney attempted to revive the Herbie franchise with
Herbie: Fully Loaded. Lindsay Lohan (who has become more famous
for her legal troubles than her acting career) was the star of
the film, which managed to gross
, besting the $50 million budget. Despite the financial gain,
Herbie: Fully Loaded was one of the
of the year.
Jobs may have also taken issue with Pirates of the Caribbean:
Dead Man's Chest. The film made
$1 billion worldwide
but was despised by many critics, including the Boston Globe's Ty
to it as a "noisy and lazy stopgap movie that goes absolutely
nowhere and takes 2 1/2 hours to get there."
The third Pirates film, At World's End, did not fare any
made less money
and received another batch of
With so many options to choose from, Jobs had plenty of films
to complain about when talking to Iger. If the Apple co-founder
was alive today, he may have also had a few things to say about
Disney's most recent flop:
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