Starwood Hotels & Resorts Worldwide Inc.
) is set to unveil its Element brand hotel in Orlando, FL.
Christened Element Orlando North, the hotel is slated to open in
Jul 2015 and will be the third Element brand hotel in Florida,
following Element Miami International Airport Hotel (already
opened) and Element Miami Doral (scheduled to open in Jul 2015).
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Element Orlando North will be owned by a joint venture among UP
Development, StaySharpe and LBK Hotel Ventures. This hotel will
be a part of the redevelopment of Orlando Fashion Square on
Colonial Drive and will be built above remodeled shops and
This hotel with 151 rooms will have studios and one-bedroom
suites and will offer various amenities like spa, fitness center,
swimming pool, and a 977 square-feet meeting room with modular
furniture. The hotel is located close to Orlando Executive
Airport, Universal Orlando Resort, and various other prominent
spots of the region.
Florida, located in the southeastern part of the U.S., is most
widely known for its world class studios and amusement parks.
This could well be one of the reasons, why Starwood chose
Orlando, and it justifies the company's decision to bring its
Element brand to the city.
The Element brand, known for its sustainability and style, mainly
caters to the value-conscious guests and strikes a balance
between corporate and leisure travelers. The brand is known for
its eco-friendly and sustainable designs, natural light, and open
spaces. Element is the first major hotel to embrace the U.S.
Green Building Council's Leadership in Energy and Environmental
Design (LEED) standards. Launched in 2008, the brand has gained
strength and popularity owing to guest satisfaction.
As part of its continued push to popularize this brand, the
company is also set to introduce an Element-brand property in
Fargo, North Dakota in Nov 2015.
Besides focusing on the lucrative domestic market, the company is
consistently trying to expand its international footprint. More
than half of Starwood's properties are situated outside the U.S.,
which gives the company wide international exposure. This
eco-friendly hotel brand is also set to debut in Suzhou, China in
mid-2015. This will be the first Element-brand hotel in Asia
Other leading hoteliers
Hyatt Hotels Corporation
Marriott International, Inc.
) are also consistently trying to expand their international
Starwood currently carries a Zacks Rank #3 (Hold).
The Marcus Corporation
) is a better-ranked stock in the same sector with a Zacks Rank
#1 (Strong Buy).