In an effort to expand its global presence,
Hotels & Resorts Worldwide, Inc.
) mid-market brand, Four Points by Sheraton, is on the verge of
launching 25 new properties worldwide by 2014. Following these
openings, Starwood will increase its Four Points brand's
portfolio to reach nearly 200 properties.
Launched in Jan 1995, Starwood's third-largest brand, Four
Points, currently owns 175 properties across 30 countries. Since
its opening, the brand has been gaining strong momentum. The
company expects 2013 to be the strongest year for the brand in
terms of signing management and franchise deals.
As per the expansion plan, of Four Points' total development
pipeline, most of the properties are based in the North American
region. Commencing its journey in 2008, Starwood now owns 116
hotels with 18,418 guestrooms under this mid-scale brand in North
Several other hoteliers, including
Hyatt Hotels Corporation
Intercontinental Hotels Group plc
Marriott International, Inc.
) have also made their presence felt in the region.
Owing to a gradual economic recovery, the demand trend in
North America appears to be improving. Presently, Starwood
has a pipeline of 17 hotels in the U.S. and Canada under its Four
Points brand and intends to open its 120
hotel by year-end.
Four Points also has a strong development opportunity in a
number of international markets. This year, Four Points will make
an entry into the emerging markets of Peru, Sri Lanka and Libya.
Starwood will also be adding 10 new properties under the brand in
Asia, South America, the Middle East and Africa by 2014.
Many owners are willing to renovate or reposition hotels in
order to join Four Points and come under the Starwood brand. As
part of the Starwood group, these properties get to reap the
benefits of its much greater scale, industry leading reservations
and marketing system as well as the rewards of the loyalty
Earlier in 2012, this Zacks Rank #3 (Hold) company put in $1
billion in order to revitalize the Four Points brand that
primarily serves value-seeking guests. We believe this initiative
will boost the brand's growth, going ahead.
HYATT HOTELS CP (H): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
INTERCONTL HTLS (IHG): Free Stock Analysis
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