Starwood Hotels & Resorts Worldwide Inc.
) is set to introduce an Aloft-branded property in Louisville,
Ky. Christened - Aloft Louisville Downtown - the hotel is slated
for an Apr 2015 opening and will mark the brand's entry into the
Aloft Louisville Downtown, jointly owned by REI Real Estate
Services, LLC and Poe Companies, LLC, comprises 167 rooms. The
hotel offers essential and exclusive amenities like a pool, a
fitness center and a meeting space spanning an area of 2,000
square feet, which make it suitable for both leisure as well as
business travelers. Positioned in the heart of Louisville's
commercial district, the hotel is close to KFC Yum! Center, the
Kentucky Center for the Performing Arts and the Waterfront
Starwood's mid-scale and contemporary lifestyle brand, Aloft,
has been riding on a high growth trajectory since its launch in
2008 and has already forayed into North America, Europe, the
Middle East, Latin America, India, Southeast Asia and China. The
Aloft concept goes well with modern travelers seeking a unique
The brand's affordable price point in the mid-market hotel
category is another reason for its increasing popularity. The
company currently boasts as many as 75 Aloft-branded properties
worldwide. Aloft has seen solid growth in 2013 as it debuted in
various locations including Riyadh, Saudi Arabia and Suwon-city,
South Korea. Recently, Starwood announced that it will take the
brand to Sarasota, Fla. in Aug 2015, which will be the seventh
Aloft-branded property in Florida.
Starwood is consistently trying to expand its global presence
like other hoteliers
Hyatt Hotels Corporation
InterContinental Hotels Group plc
). In Jan 2014, the company declared that despite the present
worldwide macroeconomic turmoil, it signed 152 hotel management
and franchise deals in 2013, reflecting a 16% year-over-year
With the rise in global travel demand and increasing wealth,
Starwood expects 2014 to be solid in terms of openings and new
agreements. The company will continue to concentrate on the
fast-growing areas where demand is substantially high but supply
Starwood recently posted mixed fourth-quarter 2013 results.
While the company's adjusted earnings beat the Zacks Consensus
Estimate, its revenue missed the same.
Starwood currently has a Zacks Rank #4 (Sell). A better-ranked
stock in the hotel industry is
Marriott International, Inc.
) carrying a Zacks Rank #2 (Buy).
HYATT HOTELS CP (H): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
INTERCONTL HTLS (IHG): Free Stock Analysis
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