Starwood Hotels & Resorts Worldwide, Inc.
) is on the verge of signing new deals and launching hotels in
the rapidly-growing emerging markets of Latin America in order to
further enhance its presence in the region. Starwood intends to
increase its Latin American portfolio to 100 properties at the
end of 2013.
Starwood's Latin American coverage comprises three brands -
luxury brands (W Hotels, St. Regis and The Luxury Collection),
upper-upscale segment (Westin, Le Méridien and Sheraton) and
mid-market brands (Aloft and Four Points by Sheraton). At
present, Starwood owns and operates 71 hotels across 13 countries
in the region. Apart from this, 20 hotels are currently under
construction. The company expects to unveil seven hotels in Latin
America in 2013.
Flourishing Luxury Brand
This year Starwood is slated to introduce two Luxury
Collection branded hotels in Cusco, Peru and Guadalajara,
Apart from this, the company is also augmenting the presence
of its W Hotels and St. Regis brand in Latin America. In this
regard, Starwood has declared that it will unveil four new
properties including W Bogota, W Santa Fe in Mexico City in 2014
and 2015, respectively, and W Retreat Kanai Rivera Maya as well
as W Panama City both in 2016. Moreover, Starwood will also
launch a St. Regis branded hotel, St. Regis Kanai Rivera Maya, in
Growing Opportunity in the Upper-Upscale Brand
In a concerted endeavor to strengthen its upper-upscale brand,
Starwood is set to open four Sheraton branded properties in
several places of Latin America in 2013 and 2014.
Starwood's other upscale brands; Westin and Le Méridien are
also witnessing high demand in the region. In 2013, the company
is likely to operate 11 Westin branded hotels across five Latin
Strong Mid-Market Segment
Starwood's Four Points by Sheraton is also expecting to extend
its operations in Latin America with the inauguration of three
Four Points by Sheraton hotels in Peru, Mexico and Bogota in 2013
and 2014. In addition, the other mid-market brand, Aloft is also
scheduled to open six new properties in Latin America within
Starwood is continuously making serious efforts to enhance its
international presence. Recently, the company has declared its
plan to introduce 50 new hotels in the European region by 2018.
Starwood has also undertaken several $200 million renovation
initiatives to improve the efficacy of its existing hotels in
Starwood currently retains a Zacks Rank #3 (Hold). Another
Wyndham Worldwide Corporation
) also has a strong presence in the Latin American region.
Wyndham currently carries a Zacks Rank #2 (Buy).
There are various other hoteliers who are also trying to
expand their businesses further, including
Intercontinental Hotels Group plc
Choice Hotels International Inc.
), both carry a Zacks Rank #2 (Buy).
CHOICE HTL INTL (CHH): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
INTERCONTL HTLS (IHG): Free Stock Analysis
WYNDHAM WORLDWD (WYN): Free Stock Analysis
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