Starwood Hotels & Resorts Worldwide, Inc.
) has entered into an agreement with Aggie Grey's Hotel &
Bungalows and Aggie Grey's Lagoon, Beach Resort & Spa on the
island of Upolu Samoa to renovate and operate the two properties.
With these agreements, the company has entered into the market of
Samoa for the first time.
These properties had stopped functioning since Dec 2012.
Post-renovation, they are expected to reopen as the Sheraton
Samoa Aggie Grey's Hotel and the Sheraton Samoa Aggie Grey's
Resort by mid-2014.
Located 45 minutes from the airport, the Sheraton Samoa Aggie
Grey's Hotel will feature 198 guest rooms and suites and 17,000
square feet of meeting space. Sheraton Samoa Aggie Grey's Resort
on the other hand is located just 5 minutes away from the airport
and will feature 140 guest rooms and suites. However, common
amenities shared by both include a signature restaurant and bar,
casino, and a large outdoor resort style fantasy pool and pool
Starwood is one of the world's largest hotel and leisure
companies and operates 9 brands, which cater to most major
markets around the world. Given its property locations and strong
brand recognition, the company is well positioned to benefit from
higher market demand on the back of stepped-up business traveling
in major North American and international locations.
More than half of Starwood's properties are situated outside
the U.S., which gives it wide international exposure. The demand
for hotels in the international market is greater than in the
U.S. and the pace of recovery is particularly fast in the
underserved Asia-Pacific region.
The Sheraton brand has more than 100 hotels in operation while 50
more are in the pipeline in the Asia Pacific region. With the
opening of Sheraton Shantou Hotel in China in Nov 2013, the
company reached the 100th hotel milestone in the Asia-Pacific
On Nov 20, 2013, Starwood Hotels and Resorts announced that it
is set to open a resort on Tokoriki Island in Fiji under its
Sheraton brand. These hotels and resorts will further strengthen
the company's position in the Pacific region while helping it to
achieve its target of 500 hotels by 2016.
Currently, Starwood operates 14 properties across the Pacific
region, with 9 hotels in Australia, 3 hotels in Fiji and 2 in New
Caledonia. Several other markets, which had been reeling under
pressure for quite some time, such as Europe, Japan and the
Middle East and Africa have started to show signs of
In Nov 2013, Starwood Hotels & Resorts signed deals to
open three hotels under its most popular brand, Sheraton. The
three hotels will be opened in new African markets of Mauritania,
Guinea and South Sudan.
The company presently has a short-term Zacks Rank #2 (Buy).
Other players in the hotel industry, which look attractive at
current levels, include
Home Inns & Hotels Management Inc.
Marriott Vacations Worldwide Corp.
Marriott International, Inc.
). While Home Inns & Hotels carry a Zacks Rank #1 (Strong
Buy), Marriott Vacations Worldwide and Marriott International
hold a Zacks Rank #2 (Buy).
HOME INNS&HOTEL (HMIN): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
MARRIOTT INTL-A (MAR): Free Stock Analysis
MARRIOT VAC WW (VAC): Free Stock Analysis
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