In order to ramp up its presence in the flourishing Chinese
market, leading hotelier,
Starwood Hotels & Resorts Worldwide Inc.
) recently unveiled a property named Aloft Dalian in Dalian,
Northeast China. This marked the entry of Aloft, one of
Starwood's contemporary hotel brands, in the city of Dalian.
Aloft Dalian, owned by Dalian Yifang Group Co. Ltd., comprises
more than 314 rooms. It offers essential and exclusive amenities
for both business and leisure travelers. Positioned in the heart
of Dalian's commercial district, the hotel is conveniently
accessible from Dalian Zhoushuizi International Airport (''DLC'')
and major commercial and industrial zones of the city. The hotel
is also well connected with several popular sightseeing spots of
China is set to bring about a recovery in global tourism and
by 2020 it is expected to be the world's largest travel
destination. Starwood looks forward to tap this opportunity.
We believe the opening of the latest property is a strategic
fit as Dalian is a key financial hub of the country and is also
known for its landscape. The tourism industry in Dalian has been
rapidly developing with wide range of hotels serving the domestic
and international tourists. To boost its tourism industry, the
city now offers a 72-hour visa-free stay. These factors justify
the company's decision to expand in the city.
Starwood has set a new trend in hotel designs with the Aloft
brand and has spread its operations globally with more than 70
hotels since its launch in Jun 2008. In its five years of
journey, Aloft has performed satisfactorily in terms of guest
satisfaction, reflecting the brand's strength and growing
The Aloft concept is in sync with the preference of modern
travelers who seek a unique experience. Its affordable price
point in the mid-market hotel category is another reason for its
increasing popularity. The hotelier currently boasts as many as
six Aloft-branded hotels exclusively in China.
The company presently has a short-term Zacks Rank #3 (Hold).
Other players in the hotel industry, which look attractive at
current levels, include
Home Inns & Hotels Management Inc.
Marriott Vacations Worldwide Corp.
Marriott International, Inc.
). While Home Inns & Hotels carry a Zacks Rank #1 (Strong
Buy), Marriott Vacations Worldwide and Marriott International
hold a Zacks Rank #2 (Buy).
HOME INNS&HOTEL (HMIN): Free Stock Analysis
STARWOOD HOTELS (HOT): Free Stock Analysis
MARRIOTT INTL-A (MAR): Free Stock Analysis
MARRIOT VAC WW (VAC): Free Stock Analysis
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