) further strengthened its presence in Southeast Asia by recently
opening its first store in Brunei and its 100th store in
Singapore. Brunei marks Starbucks entry into the 64th
Brunei's first Starbucks was opened at Mabohai Mall on Feb 16.
The store features a slow bar, which enables customers to enjoy
whole bean coffee that is brewed using Starbucks' traditional
Pour-Over technique. Customers can also enjoy a view of the Tasek
Lama Recreational Park through the floor-to-ceiling glass window.
The store in Singapore will recruit people with autism. Starbucks
has been in partnership with the Autism Resource Centre
(Singapore) for about a decade. This partnership offers training
to the autistic members of the community and empowers them to
join the workforce. This 100th store in Singapore will hire 6
people with autism.
Starbucks is gaining popularity across Southeast Asia and
currently has presence in 15 markets in the China, Asia Pacific
(CAP) region. The relatively low per-capita consumption as well
as a burgeoning middle class with rising income levels has
increased the demand for convenience food and beverages and
promise significant growth potential.
The company has plans to open about 750 stores in the
(CAP) region in 2014. The company will focus on its
existing markets such as Singapore, Vietnam, Malaysia, Indonesia,
Thailand and the Philippines. The company also intends to include
new markets such as Brunei in the region.
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