) announced that it will roll out its highly awaited healthy,
all-natural handcrafted cold carbonated sodas - Fizzio - at more
than 3,000 U.S. stores on Tuesday. Along with Fizzio sodas, the
company will unveil Teavana Shaken iced teas at stores in southern
U.S. and Hawaii.
Fizzio sodas, made without artificial flavors, preservatives or
high-fructose corn syrup, targets the health-conscious American.
The drinks will be available in three classic flavors - Spiced Root
Beer, Golden Ginger Ale and Lemon Ale. Fizzio sodas are expected to
be a major top-line driver in 2014 together with Teavana tea, La
Boulange bakery items and Evolution Fresh juices.
With these refreshing sodas, the coffee giant entered the fast
growing healthy cold carbonated beverage market. The stores will
brew the sodas using Starbucks' Fizzio machine - possibly a strong
SodaStream International Ltd.
) soda making machines.
In fact, of late, many companies are looking to enter the $415
billion global carbonated beverage market. In May,
) launched a soda dispenser, Spire, which allows customers to make
up to 1,000 personalized carbonated beverages by selecting their
favorite Pepsi brands.
Keurig Green Mountain, Inc.
) also plans to enter the market with its Keurig Cold machine,
slated for a 2015 launch, which will use pods to make sodas, sports
drinks and other beverages at the touch of a button.
To complement the new beverages, Starbucks will also launch a
new line-up of lunch options including salad bowls, paninis,
sandwiches and bistro boxes at these stores. Food is being
considered as an important long-term growth driver for Starbucks'
U.S. comps. In fact, strong food sales have been a major reason
behind the solid performance of Starbucks' Americas segment in the
past few quarters.
Starbucks carries a Zacks Rank #3 (Hold).
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STARBUCKS CORP (SBUX): Free Stock Analysis
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SODASTREAM INTL (SODA): Free Stock Analysis
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