The leading office products retailer,
) is going to unveil a new e-Commerce Development Center in
Seattle, Wash, thereby boosting its position in e-retailing. This
will mark the company's first office on the West Coast.
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Staples is dedicating this Development Center to enhance
e-Commerce and engineering facilities, primarily to focus on
specific areas like next generation digital platforms,
personalization and big-data.
Seattle is a technological hub similar to Silicon Valley. With
Staples revolutionizing online shopping, opening a center at
Seattle will help it tap capable professionals. The company is
looking forward to build massive integrated and collaborative
teams to make the shopping experience a convenient one.
As part of this goal, Staples launched its first omni-channel
store in June this year. Simply put, through this omni-channel
strategy, Staples hopes to fuse its retail network with enhanced
digital capabilities, where customer has a freedom to shop
anywhere and anytime from hand held devices, desktops and stores.
The company had earlier stated that its Norwood, MA and Dover, DE
stores will incorporate its .com and mobile assets. Alongside,
the stores will feature Staples.com kiosks.
This new era store concept, with all its attractions, could well
prove to be a game changer for Staples in the long run. Providing
customers the option of shopping on their own terms and enriching
their in-store shopping experience could be an important
differentiating factor for Staples.
Earlier, in 2012, Staples had launched its new Velocity Lab,
situated in Kendall Square, Cambridge, MA. The Velocity Lab was
the company's first satellite office, opened entirely to promote
innovation among e-Commerce and engineering teams.
The opening of the latest Development Center will prove to be
beneficial for both consumers as well as Staples. Consumers would
gain from an enhanced shopping experience whereas for the
company, it would lead to top-line growth.
In order to capitalize on the evolving retail industry,
department store operator
) also adopted an omni-channel strategy. Despite macroeconomic
challenges and cautious consumer spending, Macy's continues to
post healthy results. Management attributes this largely to its
omni-channel strategy aimed at enhancing customers' shopping
Currently, Staples carries a Zacks Rank #4 (Sell). Other well
performing stocks in the retails sector include
Lumber Liquidators Holdings, Inc.
). Both these carry a Zacks Rank #1 (Strong Buy).