The world's largest office products company,
), recently completed the acquisition of California-based
software company Runa, which it believes will augment its online
presence. The terms of the deal were not revealed.
Staples is the largest online retailer after
). The company is constantly seeking to enhance its e-Commerce
capacities and give its customers a personalized shopping
experience in order to drive online sales.
Staples bought Runa to provide more customized shopping
experience. The company's operating system updates customers
about latest and personalized offers, expected delivery
time, and free consignment delivery offer.
Staples will utilize the Runa facility in San Mateo as its newest
lab for e-Commerce expansion. Earlier in August, the company
announced its plans to unveil a new e-Commerce Development Center
in Seattle, WA. This will mark the company's first office on the
West Coast. Staples is dedicating this Development Center to
enhance e-Commerce and engineering, which will consequently boost
specific areas like next generation digital platforms,
personalization and big-data.
The above-mentioned acquisition will help Staples get the best of
talented engineering and e-Commerce professionals. The company is
looking forward to form large and collaborative teams to make the
shopping experience a convenient one.
As part of this goal, Staples launched its first omni-channel
store in June this year. Through this omni-channel strategy,
Staples hopes to fuse its retail network with enhanced digital
capabilities. The company stated that its Norwood, MA and Dover,
DE stores will incorporate its .com and mobile assets. Alongside,
the stores will feature Staples.com kiosks.
This new era store concept could be a game changer for Staples in
the long run. Providing customers the option of shopping on their
own terms and enriching their in-store shopping experience might
be an important differentiating factor for the company.
The Runa acquisition is expected to benefit both Staples as well
as its consumers. Customers would gain from an enhanced shopping
experience whereas for the company, it would lead to top-line
Other retail chains, who have incorporated omni-channel strategy
include department store operator
) and specialty retailer
Currently, Staples carries a Zacks Rank #5 (Strong Sell).
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