Third largest telecom carrier in the US
) has launched a music and video application for smartphones
) Android-based operating system. The latest application from
Sprint's stable is going to distinguish its application portfolio
from that of its rivals.
The latest application known as Entertain Me is located within
Sprint Zone on some select Android-based smartphones running on
Sprint's network. The application allows searching for online
music, through partners Spotify and Shazam and also access
video-on-demand services via SprintTV and Movies.
Sprint's TV and Movies, which is powered by MobiTV, provides
access to 15 different channels that telecast primetime shows
including live NBA and MLB games. On the other hand, Spotify
provides customers privilege to search from a list of almost 20
million songs. Entertain Me also includes contents like Sprint
Music Plus, Slacker, iHeartRadio and Rampus.
Sprint customers can watch and listen to anything they want to
with the company's recently launched Everything Data plan -
priced at $79.99. The plan allows unlimited web browsing in
Sprint's nationwide network.
Downloading and utilizing of application by smartphone users
is rapidly increasing. The average number of applications on US
consumer devices soared 28% in 2012. The unprecedented use of
application by smartphone customers will force application
developers to come up with many more applications.
According to research firm IDC, at the end of 3Q 2012 Android
holds a global smartphone market share of 75%, way ahead of
second place occupied by
) iOS platform, which has penetrated only 14.9% of the smartphone
Sprint wants to capitalize on this exceptional growth as
higher sales of Android based phones, as it will likely translate
into higher use of its applications. However, we believe to gain
mass acceptance, the application should be upgraded to run on
other operating systems.
We maintain our long-term Neutral recommendation on Sirius XM
Radio. The company holds a short-term Zacks Rank #3 (Hold).
APPLE INC (AAPL): Free Stock Analysis Report
GOOGLE INC-CL A (GOOG): Free Stock Analysis
SPRINT NEXTEL (S): Free Stock Analysis Report
To read this article on Zacks.com click here.