With the aim to enhance on-board entertainment choices for
) will be offering on-demand movies on flights. The passengers
can watch their favorite films on their personal tablets,
smartphones, and laptops via the planes' WiFi.
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Apart from this, the Dallas based carrier will also upgrade its
television package. The airline - that provides 8 live news and
sports channels to the personal devices of customers since 2012 -
will now start streaming episodes of popular television shows as
per passengers' preference.
Interestingly, these entertainment features come with inexpensive
price tags. While one movie costs $5 per device, the television
package is also for the same price per day per gadget. Passengers
can just connect to WiFi services per device for $8 per day.
However, customers are not required to buy WiFi separately for
watching movies or tuning to television.
The Boeing Company
) 737-700 and 737-800 aircraft under Southwest having the
facilities of Row 44 satellite-based WiFi technology - that
represents 75% of total company fleet - most of the people taking
a Southwest flight will get access to these newly installed
features. In the coming days, all the new deliveries and AirTran
converted aircraft will be equipped with the Row 44 technology.
Accessing the Internet on flights is easy for customers who avail
the service by clicking "southwestwifi" network option on their
personal devices. Subsequently, users can choose WiFi movies or
television. Further, the Row 44 satellite technology enables the
flights to have connectivity even over water bodies, allowing
flyers to remain connected throughout the day, irrespective of
We believe that the expansion of in-flight amusement options and
addition of novel features to services will distinguish Southwest
from other firms and keep it ahead of other industry players such
United Continental Holdings Inc.
Delta Air Lines
Southwest, currently holds a Zacks Rank #3, implying a Hold