Southwest Airlines Co.
) passengers can now enjoy the benefits of a mobile boarding pass
instead of a printed one. This seasoned carrier has now made the
technology available in all airports across the United States.
Earlier this month, the carrier had announced its intention to
expand e-boarding passes across its domestic network by the end of
Mobile boarding passes allow passengers to use their smart
devices to get through security check points and board their
flight. The e-boarding pass will be sent to their mobile devices
either through e-mail or in the form of text messages.
Passengers can also use the Southwest Airlines app to obtain
their mobile boarding passes. Recently, the Dallas based carrier
updated its application for
) Android and
) iOS operating platforms.
Travelling passengers can also avail various necessary
information including current flight status, boarding and gate
position, which will be updated in the app 24 hours before the
flight. Travelers can either download the e-boarding pass or show
it via the app at the security check point to get it scanned and
directly board the flight.
Today's announcement implies that Southwest Airlines has finally
completed the roll out of the mobile technology on its domestic
routes, which it started at the beginning of 2013 in Austin. Since
then the carrier has carried on pilot programs in Houston Hobby and
Dallas Love Field airports.
The mobile boarding pass will reduce passenger time to get
through the airport and finally board the aircraft. At the same
time, it will ensure an environment-friendly process cutting down
on paper consumption for traditional boarding passes.
Airline companies are attempting to incorporate new
entertainment options, mobile apps, in-flight WiFi services and
social media participation to transform the whole air travel
experience. We believe the mobile-boarding pass will be a great
booster in this regard allowing the carrier to enrich its
customers' traveling experience.
Southwest Airlines currently carries a Zacks Rank #1 (Strong
Buy). Another stock worth considering within this sector is
Delta Airlines Inc.
), which carries the same rank as Southwest Airlines.
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