) along with its wholly owned affiliate AirTran Airways made
provisions to allow customers to book flight reservations till
Nov 1. Apart from extending this advance booking schedule, the
airline also announced the launch of four new low fare non-stop
Dallas, Texas-based Southwest will start operating between Des
Moines and Las Vegas for the first time. The company will also
launch introductory one-way flights from Nashville to Pittsburgh,
from Atlanta to San Diego, and from Jacksonville to Chicago.
Services in these routes will be available between Sep 27 and Oct
31, while booking is open till Mar 17.
Apart from these, the company will also introduce initial service
in San Juan, Puerto Rico from Apr 14, with two non-stop flights
to Florida -Tampa Bay and Orlando. From Sep 29, there will also
be two non-stop services between Fort Lauderdale-Hollywood and
San Juan, each day.
Additionally, Southwest aims to bring back its seasonal service
in three destinations, while AirTran will tap the Florida market
with both-way seasonal flights to Houston, New Orleans, Columbus
To woo customers with complementary benefits along with low
fares, Southwest not only enables flyers to check two bags for
free but also change a ticket without an extra fee. People can
book tickers on the respective websites of the carriers, in
compliance with the fare rules.
In the days ahead, Southwest targets to introduce services in
unexplored domestic markets including Branson, Missouri;
Charlotte, North Carolina; Flint, Michigan; Rochester, New York;
Portland, Maine; Wichita, Kansas; and Grand Rapids, Michigan. The
company also plans to debut in Caribbean, Latin America and
We believe that Southwest's efforts to optimize its network with
the introduction of new national and international services
across various locations will reap long-term benefits. The
various low-cost seasonal flights will likely attract a lot of
customers, resulting in higher revenue and earnings in the coming
A prominent brand name and peer-leading operational base plus
expansion of in-flight amusement options and addition of novel
features to services will distinguish Southwest from other firms
and provide a competitive edge over other industry players such
United Continental Holdings Inc.
Delta Air Lines
JetBlue Airways Corporation
). Southwest currently holds a Zacks Rank #3, implying a Hold
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