In an interview with
, Sony (NYSE:
) CEO Kazuo Hirai said that his company must release one product at
a time to have people understand, "Wow! Sony is really starting to
get its mojo back." Sony hopes that its "mojo" can be retrieved by
selling a host of new Xperia smartphones, Bravia televisions and
Handycam camcorders. These are the same kinds of items that Sony
has been struggling to sell during each of the last four years when
the firm failed to turn a profit.
The Japanese tech giant hopes that consumers -- rich consumers
fork over $25,000
to buy the company's first (and currently its largest) 4K Ultra HD
television. Smaller (55- and 65-inch models) will come at a later
date for an unknown price.
Thus far, film studios and television networks have yet to
produce content that takes advantage of these high-end TVs. To
entice consumers and fill the content void, Sony said that it will
offer 10 full-length feature films that have been digitally
mastered in 4K resolution (3,840 x 2,160):
The Amazing Spider-Man Bad Teacher The Karate Kid The Other Guys
Battle: Los Angeles That's My Boy Salt Total Recall 2012 Taxi
Driver The Bridge on the River Kwai
These films will only be available in 4K to consumers who
purchase a Sony Ultra HD TV.
, Sony says that these films will be built into the TV. This
contradicts a previous report that users would have to download the
films. It also contradicts a rumor stating that the films would
only be available for streaming.
, the 4K version of The Amazing Spider-Man takes up 56.4GB of
space. The 1080p Blu-ray version is considerably lighter at
At this time it is very difficult to stream Blu-ray films. Hulu
streams TV shows in 720p and Netflix (NASDAQ:
) can stream films in 1080p.
Blu-ray films, however, are considerably larger. The average
Blu-ray disc uses 30GB of space, while Netflix films are estimated
to reach a maximum of
2.3GB per hour
Some would argue that Blu-ray films are larger because the
picture quality is noticeably superior to HD streams. Others
believe that it is simply because Blu-ray does not compress its
videos as heavily as Netflix since the format was not built for
Whatever the case, 30GB would be a lot for any Internet
connection to handle. Netflix recommends that its users have a
connection speed of
no less than 5Mbps
to stream in HD. That might sound rather slow, but it is actually
faster than the
average bandwidth speeds
achieved by Netflix users.
If Netflix users are struggling to consistently stream at 5Mbps
for movies that are roughly 5GB in size (2.3GB per hour times two
hours equals 4.6GB), they would find it all but impossible to
stream a film that used 56GB of data. Not even Google Fiber
) -- the fastest ISP Netflix tested -- could change that.
Despite the company's goal of achieving speeds of one gigabit
per second (up to 360Mbps over Wi-Fi), Google Fiber users reached
an average connection speed of 2.55Mbps while watching Netflix --
roughly half the recommended amount for HD videos.
In addition to the lower Internet speeds, Sony also faces the
challenge of ISP data caps. Comcast (NASDAQ:
), for example, employs an average
monthly data cap of 300GB
. This would limit users to just five and a half movies before the
cap was reached.
(c) 2013 Benzinga.com. Benzinga does not provide investment advice.
All rights reserved.
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