Oklahoma City, Okla.-based biggest chain of drive-in
restaurants in the U.S.,
), recently partnered with
MICROS Systems, Inc.
) for advanced technology solutions. MICROS Systems, popular for
offering enterprise application services to the hospitality and
retail sector, has been chosen by the restaurateur for augmenting
the efficacy of its drive-in operations.
As per the association, Sonic will install MICROS Systems'
point-of-sale (POS) and enterprise back-office solution including
Enterprise Management, Enterprise Inventory and Labor, Business
Intelligence and Loss Prevention processes in all of its drive-in
restaurants to improve the supply chain, restaurant transaction
system and business analytical skills. Along with this, the
company will also be deploying MICROS' advanced e-learning
solution to augment its Sonic Learning Management System, thus
improving its employee training procedure.
Apart from this, MICROS will also set up a customized audio
system in Sonic's entire drive-in restaurants to make its
day-to-day operations easier. This collaboration will help Sonic
serve its customers better with improved and user-friendly
enterprise solution services. Overall, the restaurateur will be
able to improve productivity while lowering operating costs.
Currently, these services are rolled out in all of Sonic's
corporate drive-ins and newly launched units. The company is also
intending to establish the enterprise solutions in the rest of
its restaurants in the ensuing quarters.
This Zacks Rank #3 (Hold) company has a strong growth
prospects. Increasing focus on franchising, expansion of drive-in
facilities, comps improvement, execution of a point-of-sale
system and effective utilization of cash are Sonic's long-term
Other players in the restaurant industry that are expected to
perform well, going ahead, include
Domino's Pizza, Inc.
Cracker Barrel Old Country Store, Inc.
). All these companies carry a Zacks Rank #2 (Buy).
CRACKER BARREL (CBRL): Free Stock Analysis
DOMINOS PIZZA (DPZ): Free Stock Analysis
MICROS SYS (MCRS): Free Stock Analysis Report
SONIC CORP (SONC): Free Stock Analysis Report
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