Leading manufacturer of home beverage carbonation system,
SodaStream International Ltd.
) recently partnered with Del Monte, a well-established brand of
Fresh Del Monte Produce Inc.
Under the alliance, SodaStream will produce, market,
distribute and sell several Del Monte branded syrup flavors that
can be used on its popular soda-making machines to make
carbonated beverages. At a nascent stage, the company will offer
fruity flavored options like Tropical, Caribbean and Orange.
Though the financial terms of the deal were not
disclosed, both the companies have agreed to launch the products
during summer 2014 in Italy and the U.K.
Fresh Del Monte is engaged in manufacturing and supplying
fresh produce including fruits and vegetables and other products
like juices, beverages, snacks and desserts across Europe, Middle
East and Africa. The company, which operates under the brand name
Del Monte, boasts a solid presence in the market since 1886.
Following this tie-up, Del Monte will step into the market of
homemade sparkling drinks.
The partnership with SodaStream will facilitate both the
companies to reach out more extensively to the growing number of
consumers who prefer carbonated beverages. Soda-making systems
offer a healthier way to enjoy such beverages at home.
Last month, SodaStream teamed up with a renowned lifestyle
magazine brand, Cooking Light, to launch healthy fruit-flavored
syrups. These beverages will be offered in Passion fruit-Mango
and Kiwi-Pear flavors and will be available from the first
quarter of 2014.
These partnerships will not only enhance the visibility of
SodaStream's brand, but will also ensure consumer acceptance in
the U.S., where the demand for carbonated drink is very
SodaStream carries a Zacks Rank #3 (Hold). Some other players
in the consumer product industry which look attractive at present
Prestige Brands Holdings, Inc.
). All the companies hold a Zacks Rank #2 (Buy).
FRESH DEL MONTE (FDP): Free Stock Analysis
JARDEN CORP (JAH): Free Stock Analysis Report
PRESTIGE BRANDS (PBH): Free Stock Analysis
SODASTREAM INTL (SODA): Free Stock Analysis
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