Dental technology leader
Sirona Dental Systems, Inc.
) recently introduced its latest intraoral camera, CEREC Omnicam.
This new product is slated to enhance the company's leading-edge
CEREC CAD/CAM systems.
CEREC Omnicam is groundbreaking as it can capture 2D as well as
3D intraoral data unlike other CAD/CAM cameras available in the
market. Sirona's newest offering possesses innovative inbuilt
features such as a handpiece which will minimize physical effort
along with special optics to ensure inner access. Another
progressive feature is that the CEREC Omnicare can deliver
half-arch and full-arch observations at high speed in full color,
ranked as another Sirona 'first'.
Additional features of the CEREC Omnicam include accuracy, and
anti-shake aspect to delete poor images automatically. It has
powder free finish to enhance operating efficiency. CEREC Omnicam
is designed with a slender, rounded camera to allow effortless
rotation and excellent lens position to capture images in the
According to Sirona, the development of CEREC Omnicam underlines
its commitment towards product innovation. The nonpareil feature of
the camera is that it eliminates the trade-off that clinicians
always encounter between operating efficiency and accuracy.
Management believes that CEREC systems are the most forward
looking product in the industry. The company's CAD/CAM segment
revenues came in at $306.7 million (34% of total revenues) in 2011,
up 17.8% year over year. Growth was helped by strong sales of CEREC
systems. The introduction of CEREC Omnicam is expected to bolster
the sales of the company's CAD/CAM segment.
Sirona is a leading innovator and manufacturer of dentistry
products. The company's global sales and financial position will
continue to boost its growth momentum.
However, the contagion of international macroeconomic problems
and the company's reliance on its distributors such as Patterson
Dental, a unit of
Henry Schein, Inc.
) are cause for concern. Sirona directly competes with
DENTSPLY International Inc.
) in the dental industry.
Sirona currently retains a Zacks #3 Rank, which translates into
a short-term Hold rating.
HENRY SCHEIN IN (HSIC): Free Stock Analysis
PATTERSON COS (PDCO): Free Stock Analysis
SIRONA DENTAL (SIRO): Free Stock Analysis
DENTSPLY INTL (XRAY): Free Stock Analysis
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