The largest satellite radio company in the U.S. -
SIRIUS XM Holdings Inc.
) - is all set to broadcast the 114th U.S. Open Golf Championship
live from Jun 12, 2014 to Jun 15.
SIRIUS XM will not only be airing the U.S. Open Golf
Championship live but will also feature a live program related to
the tournament all through the week, hosted by top golfers like Ben
Crenshaw, Hubert Green and others. Live coverage of the U.S. Open
Golf Championship will be provided by ESPN Radio and it can be
heard on Sirius channel 208, XM channel 93 and SiriusXM channel
In fiscal 2013, the company had 1.66 million subscribers,
significantly above the projected 1.60 million customers.
Continuous launch of innovative services are likely to act as
tailwinds for the company moving ahead and also safeguard its
position against rivals like
LIN Media LLC
AMC Networks Inc.
Cumulus Media Inc.
SIRIUS XM is set to diversify its business model from being a
pure radio entertainment provider to a web-based safety and
navigation information provider for cars in the face of competitive
threat from several fronts. The iTunes online radio service of
Apple and Pandora's streaming services for BlackBerry and
Android-based smartphones will offer considerable competition for
SIRIUS XM going forward. Consequently, the company is partnering
with major car manufacturers like Acura, BMW, Honda, Hyundai,
Infiniti, Lexus, Nissan and Toyota in order to provide telematics
SIRIUS XM believes that new cars sold with satellite radios
should reach 11 million in 2014 as against 10.7 million last year.
The figure is expected to double in the next five years. As a
result, management remains highly optimistic about achieving nearly
$100 million in revenues in 2014 from its connected vehicle
services business. Moreover, the acquisition of the connected
vehicle services division of Agero is expected to be a long-term
growth driver for the company.
SIRIUS XM currently carries a Zacks Rank #3 (Hold).
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SIRIUS XM HLDGS (SIRI): Free Stock Analysis
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