In a bid to offer touch-enabled functionality and convenience
on larger screens,
) recently introduced the world's first ultra-low power
single-chip mXT2952T that supports touchscreens up to 15.6
Atmel is focusing more on its core microcontroller business
with the launch of the latest products as it aims to target
high-growth businesses. The new Atmel maXTouch T Series delivers
high-performance adaptive architecture and intuitive user
interface solutions including maXStylus and maXFusion.
MaXStylus requires no additional sensor layer requirements,
which facilitates better touch performance, lowers the power
consumption and reduces the overall cost compared to other
capacitive active stylus solutions. On the other hand, maXFusion
technology enables the designers to manage both the touch
interface and sensor intelligence on a single chip. The new
features in the maXTouch T Series facilitates improved
responsiveness with the addition of hover capability that
allow consumers to pre-select icons, letters, links and other
images without touching the screen.
Touch-sensing technology is one of the major growth drivers for
Atmel's microcontroller business led by increased penetration of
smartphones, the rise of Android tablets, and wide usage of the
latest applications in tablets, netbooks and ultra books. The
increasing demand for the Atmel's latest maXTouch solutions are
expected to improve its business in the touch sensing market. The
new touch controllers facilitate enhanced user experience with
flawless touch performance, longer battery life and thinner
screens for mobile devices. The consumers benefit from the large
touch screens, which are more user-friendly and include thinner
sensors and superior noise immunity.
Based in San Jose, CA, Atmel designs, develops, manufactures and
sells integrated circuit (IC) products. These products include
microcontrollers, advanced logic, mixed-signal, non-volatile
memory and radio frequency (RF) components. Atmel produces
non-volatile memory that stores information after power is turned
off and combines this with microcontrollers, digital signal
processors and other logic to meet the needs of its customers.
Atmel currently has a Zacks Rank #2 (Buy). Other stocks that look
promising and are worth considering in the industry are
Semiconductor Manufacturing International Corp
), each carrying a Zacks Rank #2 (Buy).
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