In an attempt to draw more consumer attention,
Avery Dennison Corporation
) has launched its first Select Solutions portfolio of pressure
sensitive materials. Holographic label materials constitute the
exclusive features of this portfolio which is ideal for
commemorative products and seasonal packaging.
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Holographic label materials utilize a multi-layered coating to
refract light and create a variety of optical effects comprising
iridescent and prismatic visuals. These advanced labeling
materials when affixed to glass, plastic and paper containers
will attract consumers influencing their decision at the time of
The portfolio also comprises squeezable materials which are used
for containers of food, beverage, wine, spirits, home and
personal care market segments. The portfolio of film and paper
materials includes semi-conformable films which offer consistent
printing, registration and die cutting. Introduction of this new
portfolio is in line with the company's strategy to deliver
healthy organic growth to its Pressure Sensitive Materials
This holographic label is the first among Avery's upcoming series
of Select Solutions portfolios. Avery, which belongs to the
office supply, labeling and packaging industry along with
CompX International Inc.
A.T. Cross Company
United Stationers Inc.
), will introduce a full series of Select Solutions portfolios,
including Reclosure, Security and Food Safety and Promotion in
the upcoming months.
Some of the important aspects of Select Solutions portfolio are
low minimum order quantities and day-of price quotations. It will
also ensure lesser delivery time of four-day shipping and address
specific customers' needs of unique application labeling.
Avery continues to deliver healthy organic growth in both the
core segments, Pressure Sensitive Materials and Retail Branding
and Information Solutions. With the divestiture of the
underperforming Office and Consumer Products unit, the company
will be able to focus on these core segments and improve its
Pasadena, Calif.-based Avery manufactures pressure-sensitive
materials, tickets, tags, labels and other converted products.
Avery has over 200 manufacturing and distribution facilities
across more than 60 countries.
Avery currently retains a Zacks Rank #3 (Hold).