Sector Update: Consumer Shares Mixed Pre-Bell as IMAX Partners with PRIMA Cinema

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Top Consumer Shares:

WMT: +0.49%

MCD: +0.23%

DIS: +0.61%

CVS: flat

KO: -0.08%

GE: flat

Consumer shares are mixed in pre-bell trading. IMAX Corporation (IMAX, IMX.TO) has acquired a stake and a significant option position in PRIMA Cinema Inc., whose proprietary systems transmit current theatrical releases from studios like Paramount Pictures and Universal Pictures.

IMAX plans to integrate the PRIMA Cinema technology into the IMAX Private Theatre and other potential platforms, enhancing the image and sound of the content through its digital re-mastering process, which enables IMAX customers to access current theatrical releases of the highest possible quality.

And, AMC Networks Inc. ( AMCX ), owner-operator of cable television brands, has reached a definitive agreement to acquire substantially all of Chellomedia, the international content division of Liberty Global for approximately US$1.035 billion. The transaction is expected to close in the first quarter of 2014.

The agreement includes the acquisition of Chellomedia's operating businesses including: Chello Central Europe, Chello Latin America, Chello Multicanal, Chello Zone, the ad sales unit Atmedia and the broadcast solutions unit Chello DMC. AMCX is flat in pre-market tradte at $70.36.



The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of The NASDAQ OMX Group, Inc.

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This article appears in: Investing , Commodities

Referenced Stocks: AMCX

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