Scripps Networks Interactive Inc.
), a pure-play lifestyle cable network company, is expanding its
Internet and mobile applications that will allow
Time warner Cable Inc.
) subscribers to watch Scripps' content on a wide array of
Scripps is rolling out its popular lifestyle cable channels
including Food Network, HGTV, Travel Channel, DIY Networks and
Cooking Channel on Time Warner Cable's TV Everywhere
Meanwhile, Time Warner Cable subscribers can watch their
favorite shows on these networks from anywhere in the U.S. and on
any platform. They simply have to verify their subscription by
logging onto the Scripps Networks websites by using their Time
Warner Cable IDs.
Scripps Networks states that there has been a growing demand
among viewers to access content via different platforms. The
tie-up will allow subscribers to view Scripps' content while on
the move. On the contrary, TV Everywhere will have access to
increased content, vending off competition from other online
streaming companies like Hulu,
) and You Tube.
Scripps Networks reported healthy financial report for the
first quarter of 2013 where the top line and the bottom line
topped the Zacks Consensus Estimate. However, declining
viewership remains a major concern for Scripps Networks, which
has resulted in reduced advertising revenues.
Scripps Networks competes for advertising revenues with other
media alternatives including several broadcast networks, the
Internet, newspapers, radio stations and billboards. We believe
that the availability of Scripps' content via TV Everywhere
platform will increase its viewership, which in turn will boost
SNI currently carries a Zacks Rank #3 (Hold). Among the other
companies in the industry,
Entravision Communications Corp.
) with a Zacks
Rank #2 (Buy) is a better option for the investors.
ENTRAVISION COM (EVC): Free Stock Analysis
NETFLIX INC (NFLX): Free Stock Analysis
SCRIPPS NETWRKS (SNI): Free Stock Analysis
TIME WARNER CAB (TWC): Free Stock Analysis
To read this article on Zacks.com click here.