Leading lifestyle media company
Scripps Networks Interactive Inc.
) has launched a digital lifestyle video site and distribution
platform called "ulive". This site will offer videos of all
Scripps Networks channels, namely, HGTV, DIY Network, Food
Network, Cooking Channel, Travel Channel and Great American
Country. ulive will also offer over 70 new original video series
from Scripps Networks' talent and social media stars and
Scripps Networks is a pure-play lifestyle cable network
consisting of six channels. All the cable channels have loyal
audiences, who also view Scripps Networks' content in several
non-TV platforms. This helps the company to explore the non-TV
verticals, such as magazines (print media) and websites
(Internet). ulive will enable viewers to watch and share the best
videos across lifestyle segments, such as food, home, travel,
parenting and wellness.
During the second quarter of 2013, Scripps Networks started a
major content distribution technique. In synergy with the cable
TV industry's latest technology of TVEverywhere, the company is
making its content available for this platform. Scripps Networks
is rolling out a series of website and mobile applications
through which subscribers can view the company's channels using
their mobile devices. Currently, around 65 million authenticated
viewers can access Scripps Networks' programs through different
Other Stocks to Consider
Scripps Networks currently has a Zacks Rank #3 (Hold). Other
stocks in the media industry that warrant a look includes
Cumulus Media Inc.
Digital Generation Inc.
Phoenix New Media Ltd.
). All three stocks currently carry a Zacks Rank #1 (Strong
CUMULUS MEDIA (CMLS): Free Stock Analysis
DIGITAL GENERTN (DGIT): Free Stock Analysis
PHOENIX NEW MED (FENG): Free Stock Analysis
SCRIPPS NETWRKS (SNI): Free Stock Analysis
To read this article on Zacks.com click here.