Food.com - a subsidiary of
Scripps Networks Interactive Inc.
) - recently introduced a mobile application which will let users
select meals from a broad spectrum of choices comprising 500,000
popular recipes. Moreover, the app helps users to locate grocery
stores and find out about local store offers.
McCormick, a leading producer of spices, herbs and flavorings, has
sponsored the Food.com app launch. The user-friendly mobile app
helps customers select and save menus in a personal recipe box,
prepare shopping lists, and avail discount offers at stores.
Integrated with a marketing-based software, the app educates the
shoppers on different grocery brands, thereby, facilitating
Food.com is one of the leading food networks on the Internet. In an
attempt to maintain its popularity and expand its reach, the
company has decided to spearhead innovation by developing new apps
on advanced technology. Moreover, increased usage of smartphones
and tablets and the availability of a wide range of applications on
) Android and
) iOS software has encouraged the latest app launch by Food.com.
Scripps Networks is a pure-play lifestyle cable network consisting
of six channels and operates across 200 countries. All these cable
channels have loyal audiences who also view Scripps Networks
content on several non-TV platforms. This helps the company to
explore the non-TV verticals, such as magazines (print media) and
Hence, we strongly believe that availability of Scripps Networks'
content on multiple platforms coupled with the launch of such
innovative apps will help retain audiences while alluring new
viewers, thereby improving the company's ratings.
Scripps Networks currently has a Zacks Rank #3 (Hold).
A better-ranked stock in the related industry worth considering is
SIRIUS XM Radio Inc.
) with a Zacks Rank #2 (Buy).
Want the latest recommendations from Zacks Investment Research?
Today, you can download 7 Best Stocks for the Next 30 Days.
Click to get this free report
APPLE INC (AAPL): Free Stock Analysis Report
SIRIUS XM HLDGS (SIRI): Free Stock Analysis
SCRIPPS NETWRKS (SNI): Free Stock Analysis
To read this article on Zacks.com click here.