Flash memory storage vendor
) recently unveiled its new USB 3.0 Flash Drive for PCs and other
devices. The new drive comes in a smaller form factor and
facilitates faster data transfer than its predecessor - USB 2.0
drives. The SanDisk Ultra Fit USB 3.0 Flash Drive is available in
capacities of 16GB, 32GB and 64GB for $39.99, $69.99 and $109.99,
Also, SanDisk is making considerable efforts to push its client
and enterprise solid state drive (SSD) products. This is an area
with better growth prospects and a more stable pricing
Enterprise class SSDs are faster and more energy efficient than
traditional hard drives, which is the main factor driving the
demand. They also occupy less space and are therefore more suitable
for mobile computing devices.
SanDisk expects enterprise SSD total addressable market (TAM) to
reach $8.0 billion in 2017 while the total addressable market for
the enterprise SSD, Client SSD, embedded and removable SSD combined
is expected to be $41.0 billion. Moreover, the company expects to
generate approximately 40% of its revenues from SSD in 2017, up
from 19% in 2013.
It is worth noting that SSD revenues jumped 97% on a
year-over-year basis and comprised 29% of total revenue in the last
reported quarter (second-quarter 2014), which is indicative of the
company's long-term prospects.
Moreover, the strategic acquisitions of Fusion-io Inc. and SMART
Storage Systems are expected to expand SanDisk's offerings in the
Enterprise SSD segment. Nonetheless, declining price per gigabyte,
primarily due to unfavorable product mix, could impact the
Going forward, lackluster PC sales, competition from Micron
Technology Inc. (
), Western Digital (
) and currency fluctuations remain the headwinds. However, we
remain positive on management's commentary of a turnaround in the
coming quarters and strong secular demand for its storage
It is also worth mentioning that Apple Inc. (
) remains a major customer of SanDisk. Hence, we believe that with
price and cost benefits as well as long-term NAND supply agreements
with Apple will help SanDisk to outperform the NAND market.
Currently, SanDisk has a Zacks Rank #3 (Hold).
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