The Cheesecake Factory Inc.
), one of the most recognized upscale casual dining restaurant in
the U.S. operating since 1972, has been on an expansion spree for
quite some time. With the resurgence of consumer confidence,
management plans to unveil another nine units in 2013 on the
The restaurateur recently unveiled the third restaurant in San
Diego, California. The 9,780 square-feet restaurant, located in
The Headquarters at Seaport District, can accommodate around 270
diners at a time.
Cheesecake Factory's restaurants are primarily located in or
near malls and shopping centers to attract upper-class customers.
The Headquarters, positioned in downtown San Diego and at the
waterfront, is a major entertainment hub and boasts restaurants,
retail shops and other entertainment activities.
California is the home-court of Cheesecake Factory and offers
plenty of growth opportunities. According to the National
Restaurant Association, the restaurant industry of California
acts as a major catalyst to its economic development. The state's
restaurant industry is projected to generate around $67.4 billion
in revenues in 2013. Consistently growing demand and high
spending ability of the state are favorable to its restaurant
sector's growth. We believe that these factors have encouraged
Cheesecake Factory to explore further in its home state.
We believe that the opening of the new restaurant in
California, with its attractive menu, strategic location and
contemporary ambience will help the company drive traffic, going
Other Stocks to Consider
Cheesecake Factory holds a Zacks Rank #3 (Hold). Some other
players in the restaurant industry which look attractive at
Cracker Barrel Old Country Store, Inc.
Bob Evans Farms, Inc.
). All these companies hold a Zacks Rank #2 (Buy).
BOB EVANS FARMS (BOBE): Free Stock Analysis
CHEESECAKE FACT (CAKE): Free Stock Analysis
CRACKER BARREL (CBRL): Free Stock Analysis
DINEEQUITY INC (DIN): Free Stock Analysis
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