Samsung is expected to announce another record quarter when it
reports at the end of the month. But will the company's success
come at the expense of Apple (NASDAQ:
AAPL
), Nokia (NYSE:
NOK
), and Research in Motion (NASDAQ:
RIMM
)? It is no secret that the South Korean electronics manufacturer
has had a negative impact on its competitors. This is heavily due
to the firm's implementation of the Android mobile operating
system from Google (NASDAQ:
GOOG
), which the company uses to power all of its phones.
Samsung's latest major release, the Galaxy S III, has
propelled the tech giant's operating profit this quarter.
According to
The Register
, Samsung is projecting that its second quarter operating profit
will rise 14.5 percent from the previous quarter and 79 percent
from the same quarter last year. Second quarter operating profit
is expected to be 6.7 trillion won, or $5.9 billion.
Second quarter results could have been even higher. Supply
shortages affected sales of the Galaxy S III worldwide, Samsung
claimed, noting that worldwide demand has been much greater than
anticipated.
Samsung continues to
lead global TV sales
, preventing its Japanese competitors, Sony (NYSE:
SNE
) and Panasonic (NYSE:
PC
), from crawling back to the top of this
declining market
.
Last month, Samsung announced that it expected Galaxy S III
sales to
reach 10 million in July
. This is a far cry from the 37 million iPhones that Apple sold
during the iPhone 4S' first quarter. But with every successful
new product, Samsung encroaches on Apple's territory.
In just five months, Samsung
shipped five million Galaxy Notes
, abolishing expectations. With a larger-than-normal 5.3-inch
screen, Samsung was not expected to sell a significant number of
units. But consumer demand proved to be quite large.
Last Spring, research from Gartner (NYSE:
IT
) suggested that Apple will
maintain its healthy lead
in the tablet market. But Samsung is gaining on Apple in every
other regard. As Samsung's market share continues to rise
globally, Apple's market share has
declined in Europe
.
Apple sold
35.1 million iPhones
during the second quarter -- just 1.9 million less than the
previous quarter. However, while third-generation iPad sales are
expected to rise in the third quarter, some analysts believe that
iPhone 4S sales
will continue to fall.
Inevitably, some consumers will hold off on making a purchase
until the
iPhone 5 is released
. Even if the iPhone 4S was the last iPhone ever produced, high
sales could not be sustained forever. Eventually, the market will
peak.
Samsung will attempt to convert as many consumers as possible
in the months leading up to the next iPhone. In a few short
weeks, investors will learn how successful Samsung has been in
this regard.
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@LouisBedigianBZ
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