Samsung's long-awaited smartphone is sleek, sexy and
full of familiar specs
. This is the phone the rumors said consumers were getting, but
is it the device the tech community wanted? "With the likes of
the 13-megapixel snapper's dual camera mode offering more
entertaining usage and the incoming octa-core processor to
provide power with battery survival, the Samsung Galaxy S4 looks
set to take off exactly where the Samsung Galaxy S3 has made its
home, as the market leading Android handset," Trusted Review
in its preview.
"The screen is the real star of the Galaxy S IV,"
VentureBeat's Devindra Hardawar
. "At 5-inches with a 1080p display, it's incredibly sharp and
vibrant. It even bested the Galaxy S III's already-bright
Not everyone is full of praise for the Galaxy S IV. Some
bloggers and tech reporters have been critical of the device's
"Until today, it was believed that only Apple could get away
with mildly refreshing its flagship smartphone device without
suffering an apposite dip in sales and consumer interest," The
Verge's Vlad Savov
. "Now, Samsung is emulating the Cupertino strategy in a bid to
prove that it is every bit the globe-conquering big timer that
Gizmodo's Brent Rose was downright disappointed. "There has
been a ton of hype and build-up to this device, and ultimately,
it left us feeling cold," he
. "The S IV feels uninspired. There are small spec bumps from the
previous generation and there's a ton of software which will
largely sit unused. There's just no wow-factor here."
Samsung inadvertently set itself up for failure (in the eyes
of some people, at least) when it decided to copy Apple's
) faux-secret hyping strategy. Unlike a device that is truly
shrouded in secrecy prior to its unveiling, the Galaxy S IV had a
plethora of leaks -- including official images of the handset --
that revealed every detail. By the time the launch arrived,
consumers knew everything there was to know about the device.
Like it or not, this reduced some of the S IV's excitement.
In terms of worldwide sales, however, this may very well be
the best strategy for Samsung. It has worked wonders for Apple --
while analysts and bloggers continue to complain about the lack
of innovation within the annual iPhone upgrades, consumers
repeatedly buy them up in record-breaking numbers.
In the fall of 2011, Apple sold
37 million iPhones
. During the fall 2012 quarter, Apple sold
47.8 million iPhones
-- a 10.8 million increase.
Comparatively, Samsung sold
30 million Galaxy S III
units between May and November 2012. The South Korean tech giant
still leads the smartphone market (thanks to the collective sales
of all of its models). On an individual basis, however, Apple is
By pushing for greater sales year after year, Samsung may
eventually find a way to change that.
(c) 2013 Benzinga.com. Benzinga does not provide investment
advice. All rights reserved.
Profit with More New & Research
. Gain access to a streaming platform with all the information
you need to invest better today.
Click here to start your 14 Day Trial of Benzinga