Leading telecom carrier,
) announced that the company will be one of the leading U.S.
operators to launch the Samsung Galaxy Tab S, complete with access
to 4G LTE, as part of its portfolio of Samsung devices.
The new tablet, which measures 6.6 mm, runs on
's (GOOG) Android 4.4 KitKat and features a Super AMOLED display
and a sleek look. We believe this latest addition to its already
existing pool of devices will pep up AT&T's popularity and
bring additional customers under its wings.
Reportedly, apart from AT&T, other carriers planning to
launch the Galaxy Tab S include
) and Verizon Wireless of
Verizon Communications Inc.
To make the brand new tablet even more attractive, Samsung has
tied up with content providers such as
) and Marvel, so as to add special content-based features to the
Tab. While Netflix intends to offer Full HD titles for streaming,
Marvel will add a new application that will facilitate reading of
high-resolution digital comics. Such new and exciting features
promise to add up to the USP of the new tablet, giving it an edge
over other comparable devices currently available. These inclusions
will, in turn, translate into high returns for AT&T.
Apart from selling an array of high-end devices, AT&T is
banking on other opportunities to improve its growth profile on the
back of a number of strategic initiatives. Last year, the company
began selling AT&T Next that offers customers with early
upgrades to smartphones and tablets every 12 or 18 months without
paying any down payment, activation charge, upgrade cost or
financing fee. The company's Mobile Share plan is also gaining
popularity with over 21 million post-paid subscribers.
The company has introduced new mobile Share Value plans to ramp
up sales and provide value to customers through greater savings
with no annual service contract options. In Jan 2014, AT&T
initiated a promotional offer of $100 credit for new and existing
customers who add an additional smartphone, tablet, feature phone,
mobile hotspot or Wireless Home Phone line. Further, in Feb 2014,
the company also slashed prices on its family plans bringing the
cost for customers down to $160 per month for unlimited talk time
and text and 10 GB data for a family of four.
AT&T currently has a Zacks Rank #3 (Hold).
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