On October 10,
(OTCMKTS:SSNLF) launched its latest smartphone in South Korea, the
Galaxy Round. The phone runs
) Android 4.3, and is powerful, with a 2.4GHz Snapdragon 800
quad-core processor and 32GB of storage. It's also exceptionally
thin and light, at 7.9mm thick and 5.36 ounces. However, the device
is making waves mostly for its 5.7-inch, 1080p, curved, OLED
screen. The Galaxy Round is basically a Galaxy Note 3 phablet with
a vertical curve.
On October 24, Samsung launched a commercial for the new phone,
advertising its curved body by showing a series of curved items --
a lemon or an egg, for example -- being held as though they were
smartphones. The actor's thumb swipes the bottom of each item, as
if he were using a cell phone. The problem? The majority of the
curved items depicted the curve outward: they are convex. The
Galaxy Round, on the other hand, is concave, and curves inward.
Most perplexing is the use of half an avocado as a proxy
smartphone: the actor in the commercial strokes the flat part of
the fruit. The commercial is embedded below.
Meanwhile in the wider world of curved smartphones, LG announced on
October 27 what it has called the world's first "real" curved
smartphone, the G Flex. With flexible OLED screen technology that
has been under development at
), the phone will have an even more dramatic curve than the Galaxy
Round, but the G Flex's will be six inches and will curve along the
horizontal access. It will be available in South Korea next month.
An LG press image of the G Flex
On top of its curved functionality, the G Flex will feature
so-called "self-healing" technology in the form of a special
protective film that gets rid of scratches within minutes.
That all sounds potentially exciting, but there appears to be some
confusion here, too: Why is LG claiming that it has made the first
curved phone when the Galaxy round has been on the market for
almost three weeks?
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